DESCRIPTION Forbes Advisor is hiring an Editor to join our paid social and native advertising team.
You are an excellent editor with a sharp eye for story, pacing, performance, and what makes a cut work. You should be equally comfortable cutting simple, social-native UGC and direct-response creative as you are more elevated documentary, journalistic, and graphics-driven work.
You understand that great performance creative can look very different depending on the concept and know when something should feel raw and native versus polished and highly produced. You can work quickly and at volume without sacrificing craft, and you understand how performance data and creative testing can make the next cut better.
You9ll work closely with the Creative Director, Creative Strategists, Production, Media Buying, and post-production to turn concepts and footage into finished ads across Meta, TikTok, and other short-form platforms.
We are a human-led shop that uses AI to work faster without lowering the bar. You are comfortable with AI editing tools and clear on where they help a cut and where they get in the way. AI fluency is a baseline expectation, not a bonus.
RESPONSIBILITIES- Edit a high volume of paid social and native ads across in-person shoots, remote UGC, and AI-generated video.
- Cut across a wide range of styles, from simple UGC and social-native performance creative to elevated interview, documentary, journalistic, and graphics-driven work.
- Bring excellent editorial judgment to every cut, including story, hooks, pacing, structure, music, graphics, captions, and finish.
- Create platform-native creative for Meta, TikTok, and other short-form channels, with a strong understanding of hooks, retention, pacing, and social-first storytelling.
- Work quickly without sacrificing craft, producing the volume and creative variations performance marketing demands.
- Take creative direction and feedback and turn it into strong, finished work efficiently.
- Use performance data, testing results, and creative learnings to inform iterations and future edits.
- Collaborate closely with Creative, Production, and Post-Production to take projects from raw footage through final delivery.
- Work effectively with footage from a variety of sources and formats, including professionally shot content, remote UGC, and AI-generated assets.
- Ensure finished ads meet required legal and brand guidelines before launch.
REQUIREMENTS- 5+ years of professional video editing experience, with a strong portfolio of relevant work.
- Significant experience editing paid social, direct-response, DTC, or performance creative, ideally with clear performance results behind the work.
- Demonstrated experience cutting both social-native UGC/DTC creative and elevated interview, documentary, journalistic, or editorial content.
- Excellent hands-on editing craft, with strong instincts for story, pacing, structure, music, graphics, and finish.
- Deep understanding of short-form social creative, including hooks, retention, platform-native pacing, captions, UGC-style editing, and creative testing workflows.
- Strong editorial judgment: you can quickly identify what is and isn9t working in a cut and know how to make it better.
- Comfort working at high volume and pace, managing multiple edits and iterations without dropping the quality bar.
- Working knowledge of post-production workflows, including ingest, color, media organization, and asset-management systems.
- Comfort with AI-assisted creative and editing workflows, including working with or finishing AI-generated video assets.
- Strong communication and collaboration skills.
- A self-starter who is comfortable working in a fast-moving, evolving environment.
STRONG PLUSES- Paid social or direct-response work with clear performance results and meaningful spend behind it.
- Journalism, news, documentary, or editorial experience in addition to performance marketing.
- Motion graphics or design skills in After Effects or similar tools.
- Experience generating, editing, or finishing AI-generated video to a polished, real-ad standard.
- Familiarity with current AI creative tools and asset-management systems.
- Comfort reading performance dashboards and using creative performance data to make editing decisions.
TO APPLY - A portfolio or reel showcasing relevant editing work.
- Examples of paid social / Meta / TikTok creative you personally edited.
- Examples of interview, documentary, journalistic, or editorial work you personally edited.
- Where available, performance metric
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