Yamaha is seeking to fill an eCommerce Product Manager role for its facility in
Kennesaw, GA. The eCommerce Product Manager is accountable for the end-to-end product management and operations of YMUS's eCommerce channel (Yamaha-Motor.com and Shop Yamaha). The role drives platform analytics and conversion funnel optimization, minimizes chargeback and fraud losses, and leads a cross-functional team in a matrixed organization environment to deliver measurable business impact across parts and accessories, apparel, and cross-BU cross-sell activation.
What you'll be doing:- Lead end-to-end operations of the YMUS eCommerce channel across Yamaha-Motor.com and Shop Yamaha, working with a cross-functional team including engineering, marketing, customer service, treasury, and business unit stakeholders in a matrixed organization environment.
- Own the analytics and conversion funnel for the eCommerce platform - measure and improve customer acquisition, add-to-cart, checkout completion, order value, and repeat purchase behavior. Define and report on the KPIs that drive business impact.
- Own chargeback monitoring, review, and remediation - coordinate with Customer Service and Treasury on dispute representment, monitor and tune fraud prevention rules (Kount), and drive continuous improvement to minimize losses.
- Manage the product roadmap and backlog for the eCommerce platform - prioritize enhancements based on business impact, technical feasibility, and stakeholder alignment.
- Coordinate with business unit stakeholders (Motorsports, Marine, Watercraft, Golf Car, Yamaha-Motor.com corporate) to align platform capabilities with BU-specific commerce needs, including cross-sell activation, excess inventory liquidation, and promotional programs.
- Partner with Marketing and Personalization teams on activation and personalization strategy across the eCommerce channel - including audience segmentation, email campaign integration, and identity-driven experiences.
- Manage vendor and partner relationships relevant to eCommerce operations - payment processing (Chase), fraud prevention (Kount), platform vendors, and personalization tools.
- Contribute to strategic planning and budget cycles for the eCommerce channel, including forecasting, capacity planning, and headcount justification.
- Perform other duties as required to support the digital transformation of YMUS commerce operations.
Decision Making:
- Autonomy over day-to-day product decisions on the eCommerce platform, including roadmap prioritization, feature scope, promotional configuration, and fraud rule tuning.
- Authority to escalate cross-functional coordination challenges to the G.M. of Digital Transformation when stakeholder alignment cannot be reached at the working level.
- Accountable for operational KPIs of the eCommerce channel - revenue, conversion, average order value, chargeback rate, dispute win rate.
- Coordinates with but does not have authority over business unit strategy, dealer network agreements, or brand positioning; escalates related questions to the appropriate function.
What you need to be successful: - Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 3-5 years of experience in eCommerce product management, digital operations, or related domain.
- Demonstrated experience with eCommerce analytics tools (Google Analytics 4, Adobe Analytics, or similar) and conversion funnel optimization.
- Experience with payment processing operations, fraud prevention, and chargeback dispute management.
- Strong project management skills with proven ability to lead cross-functional initiatives in a matrixed organization environment.
- Excellent written and verbal communication skills, including the ability to present operational data and recommendations to senior leadership.
Preferred:
- Experience with Oracle or Salesforce Commerce Cloud, Marketing Cloud, or similar enterprise commerce platforms
- Experience with fraud prevention tools such as Kount
- Familiarity with automotive, powersports, marine, or consumer durable goods industries.
- Experience with cross-brand or multi-BU eCommerce strategy
- Prior experience in a manufacturer / OEM environment with dealer channel considerations.
Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
What's in it for you: - 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: General Manager, Digital Transformation
