ROLES AND RESPONSIBILITIES: 

• Plan, build, and manage content in the CMS including landing pages, product listing pages, and banners across the site. 

• Analyze homepage performance and collaborate with design and retention marketing teams to develop and optimize content and banners that highlight priority products and maximize engagement and conversion.

• Develop and execute data-driven merchandising and promotional strategies, including personalization and targeted tactics, to drive product discovery, conversion, and revenue growth. 

• Own the merchandising calendar and lead campaign planning, aligning product launches, promotions, and seasonal collections with business goals. 

• Plan, build, and deploy accurate and timely site updates within the CMS—including landing pages, product listing pages, promotional banners, new product launches, and seasonal campaigns.​

• Streamline and scale merchandising operations by identifying automation opportunities, reducing operational friction, and developing standardized workflows, playbooks, and best practices.​​

• Analyze site performance and customer behavior, leveraging actionable insights to optimize the shopping experience and guide merchandising strategies. 

• Lead eCommerce improvement initiatives, identifying opportunities to enhance the shopping experience, streamline workflows, and increase cross-team efficiency. 

• Develop a working knowledge of Salesforce Commerce Cloud (SFCC) processes, including product setup, attribute management, category assignments, and job workflows. 

• Collaborate with design, UX/UI, product, and engineering teams to optimize CMS functionality, improve site templates, and elevate overall user experience. 

• Document and evolve core merchandising workflows, playbooks, and strategies by synthesizing internal process improvements with competitive industry insights. 

• Advocate for scalable systems, reusable playbooks, and operational frameworks that reduce manual work and improve team agility.  

• Lead initiatives such as agentic workflows that modernize the merchandising and launch process, increasing velocity and reducing operational friction. 

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities):

• Proficiency in eCommerce platforms (Salesforce Commerce Cloud preferred) and CMS tools. 

• Builder & Automation Orientation: A natural drive to automate routine tasks and improve existing workflows using modern digital tools or AI applications. 

• Systems & Technical Curiosity 

• Proficiency in MS office applications, emphasis on Excel 

• Some knowledge of HTML preferred. 

• Strong attention to detail and accuracy 

• Strong analytical mindset with the ability to interpret data and translate it into actionable strategies. 

EDUCATION AND EXPERIENCE 

• Bachelor’s degree. 

• Minimum 1-2 years of experience in eCommerce merchandising.