About the roleCentr is seeking an E-Commerce Growth Specialist - a growth marketer who can build - to turn audiences into profitable equipment and app buyers across shop.centr.com, inspirefitness.com, and our international storefronts.
This is a marketer-who-can-build role. A pure developer will fail here - and so will a marketer who can't get hands-on in the theme. You're driven by the offer and the number, but you're comfortable customising themes and editing Liquid sections.
You'll design, build, and ship net-new offer tests end-to-end fast, read against a margin hurdle, losers killed quickly, winners rolled across the storefront.
Equally, you own the day-to-day that drives most of today's revenue: product launches, promo theme swaps, and homepage/PLP/PDP merchandising - shipped clean and on time.
You own outcomes, not task completion. Expect roughly 70% hands-on building and shipping and 30% reading results and deciding what to scale.
ResponsibilitiesFind & Prove Scalable Offers- Ship net-new offer tests end-to-end - offer, landing page, product - each with a hypothesis, success metric, and kill criterion
- Build net-new landing pages for paid media, brief to live
- Judge each test on first-order contribution margin, CAC, and AOV; kill weak offers fast; double down only where the numbers show scale
- Run A/B tests via Visually; optimize for conversion, add-to-cart, attach rate
Launch & Promote- Ship 100% of product launches on time and defect-free - copy, imagery, pricing, variants, metafields, inventory, collection and nav placement
- Run promo launches and theme swaps - built clean, scheduled, QA'd
- Sell equipment buyers on the Centr App subscription through bundles, cross-sells, and upsells across PDP, cart, and post-purchase
- Partner with the creative team to turn audience-offer insight into pages and assets that convert
- Ship theme changes and A/B variants cleanly, QA'd before production
Merchandise & Operate- Implement merchandising and customer-journey improvements across the store
- Build and operate cross-sell, upsell, and subscription opportunities for physical goods through Recharge
- Keep track of inventory vs consumption run-rates to minimize stock outages
- Operate the international storefronts - currency, shipping rules, distributor onboarding, reporting
- Read Shopify analytics + GA + Triple Whale; know when a test has the volume to call
What Success Looks Like at 90 Days- Offer tests shipped and read - each with a hypothesis, a margin read-out, and a clear kill-or-scale call
- Launches shipped end-to-end, independently
- Bundle and Centr App subscription cross-sells live and being tested
- Inventory levels managed with potential stock outages flagged well in advance
- Bringing your own audience, offer, and merchandising recommendations to the table
Who Will Thrive Here- You're a marketer first who happens to be dangerous in the theme - you'd rather ship the page yourself than wait in an engineering queue
- You ship to learn. A live page today beats a perfect one next week - you ship the test, read the margin, and kill your own darling when the data says so
- You own the number, not the task. When inventory shows in-stock but isn't, you own the fix and the post-mortem - you don't punt to engineering or NetSuite
- You're AI-native - AI is a default multiplier on automations, theme work, and reporting
- You raise the flag early. We hear about a slipping launch or wrong inventory from you first, before we ask
- You're comfortable with a daily standup and a Monday traction meeting - high-touch, fast-feedback management, not weekly check-in autonomy
- Low ego, high standards. Your calls get redlined; you take it and push back when the data supports it
Requirements- 2+ years hands-on Shopify in DTC ecommerce - including working admin (products, variants, metafields, collections, navigation, discounts, markets, shipping rules)
- Numerate: reads Shopify analytics + GA + Triple Whale (or similar) and computes contribution margin from order data
- Hands-on with A/B testing - runs tests with a hypothesis and a kill criterion (Visually or similar)
- Hands-on in the theme: customise sections, edit Liquid, and use AI tooling to adjust HTML/CSS/JS to get a page live, QA'd mobile + desktop, logged-in + out (4/10 technical depth - you build, you're not an engineer)
- Strong project management - owns launch timelines end-to-end (Asana or similar)
- AI-native - defaults to AI tooling for automation, theme work, and reporting
- Startup or lean-team experience
Helpful but not required:- DTC fitness / equipment or subscription-app experience
- Hands-on with subscription tools (Recharge or similar)
- International / multi-market Shopify (Markets, distributor models)
- NetSuite
The pay range for this role is:
75,000 - 90,000 USD per year (Los Angeles)
