5+ years in eCommerce digital product management with a focus on landing pages.
Proven experience collaborating with stakeholders to gather and prioritize requirements.
Demonstrated ability to analyze competitors' digital landing pages and provide actionable insights.
Extensive experience using analytics tools (e.g., Google Analytics, Adobe Analytics) for performance monitoring.
Track record of developing multi-year roadmaps for digital product innovations.
Strong background in SEO best practices for optimizing landing page visibility.
Proficient in Microsoft Office Suite with emphasis on Excel, PowerPoint, and Word.
Responsibilities
Create and optimize product landing pages for insurance products on the eCommerce site.
Manage relationships with insurance product line experts to align on objectives.
Develop a strategic roadmap for enhancing digital landing pages over the next year.
Conduct research on competitors and best practices to influence the landing page strategy.
Monitor landing page performance metrics and suggest improvements.
Coordinate with CRO experts to perform A/B testing for optimization.
Collaborate with cross-functional teams to ensure effective landing page development.
Benefits
Flexible work environment with the option for remote work.
Professional development opportunities to enhance your skills.
Health and wellness programs to support work-life balance.
Collaboration with a diverse and experienced team.
Access to advanced tools and technologies for performance improvement.
Full Job Description
Ecommerce Digital Product Manager (Landing Pages)
Position Overview
This role will be responsible for creating, maintaining, and optimizing digital product landing pages for insurance products displayed on the eCommerce website.
Manage relationship and expectations with insurance product line subject matter experts
Develop, prioritize, advocate, socialize, and deliver a 12-month digital product landing page roadmap for enhancing existing digital product landing pages and creating new digital product landing pages.
Research and analyze insurance competitor's and other best in class digital product landing pages and creates associated recommendations that influence the digital product landing page roadmap.
Monitor digital product landing page performance, identify areas to improve and create associated recommendations that influence the digital product landing page roadmap.
Partner with CRO (Conversion Rate Optimization) Adviser to create and execute A/B and multivariant tests to improve top-of-funnel journeys, building confidence and driving more visitors into the quote funnel.
Partner with cross-functional teams to create and optimize digital product landing pages.
Required Qualifications:
5 + years' creating, managing, and optimizing digital product landing pages on eCommerce websites.
5 + years interacting with key stakeholders, understanding their opportunities and requirements, and creating associated recommendations to address their opportunities and requirements that influence the digital product landing page roadmap.
5 + years researching and analyzing competitor's digital product landing pages and other best in class digital product landing pages and creating associated recommendations that influence the digital product landing page roadmap.
5 + years' monitoring (i.e. Google Analytics, Adobe Analytics, etc.) and analyzing digital product landing page performance and making recommendations to improve digital performance that influence the digital product landing page roadmap.
5 + years' creating multi-year roadmaps that cover planned creation of new digital product landing pages and optimizations to existing digital product landing pages.
5 + years' SEO (Search Engine Optimization) Experience.
Strong MS Office (Excel, PowerPoint & Word) skills.
