E-Commerce Lead

Pierre Fabre

$80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Digital Commerce or similar
  • 3-5 years in commercial/sales/KAM/trade marketing roles
  • Minimum 2-6 years in eCommerce/eRetail account management
  • Experience managing account P&L/budgets
  • Strong knowledge of pricing, promo mechanics, and trade terms
  • Fluent in English and French; local market language required

Responsibilities

  • Lead e-commerce growth across assigned eRetailers
  • Define and execute eCommerce strategy in alignment with market priorities
  • Own P&L and commercial performance of assigned accounts
  • Build and negotiate joint business plans with top e-retailers
  • Drive brand portfolio growth through tailored strategies
  • Leverage data to identify opportunities for improvement
  • Collaborate with cross-functional teams to ensure digital shelf excellence

Benefits

  • Professional development opportunities
  • Collaborative work environment
  • Exposure to diverse markets and brands
  • Flexible work arrangements
  • Access to digital tools and analytics
Full Job Description

Your mission

GENERAL RESPONSIBILITIES

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers).

  • Define and executethe marketeCommerce strategyin alignment withmarket prioritiesandglobal eCommerce strategy.
  • Beaccountable for the eCommerce P&Land e-comm market share performance for the market including:
    • Business growth
    • Digital shelf excellence
    • Superior online visibility for our brands

Main Responsibilities

1. Account Ownership & P&L

  • Own the relationship and commercial performance (P&L) of assigned e-retailers.
  • Build and negotiateeJBPs(joint business plans) with top e-retailers, ensuring:
    • Clear growth objectives
    • Margin and profitability targets
    • Investment and activation plans
  • Ensurepricing consistency, ROI, and competitivenessacross partners.

2. Strategy & Business Acceleration (Account Level)

  • Drive commercial growthof the brand portfolio at assigned e-retailers by:
    • Maximizing sellout performance
    • Delivering accountspecific growth strategies
  • Build eJBPsfor the assigned e-retailers and with the KAM(if in omnichannel structures) to ensure strong collaboration between:
    • Commercial
    • Marketing
    • Media
  • Leverage datato identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers).
  • Define and execute the market e-commerce strategyaligned with:
    • Market business priorities
    • Global / regional e-commerce strategy

  • Lead the market’s e-commerce accelerationacross:
    • ePharmacies
    • Pure players
    • Marketplaces
    • Omnichannel retailers

  • Act as the e-commerce voice in market leadership discussions, representing:
    • Channel strategy
    • Digital shelf priorities
    • Retail media & activation needs

  • Be accountable for the e-commerce P&Lfor the market, including:
    • Revenue and profit delivery
    • ROI and profitability tracking

  • Review and approveretailer activation plansproposed by eKAMs and/or KAMs.
  • Responsible for delivering e-commerce market share growth in the market
  • Leverage data to identify acceleration opportunities(promo efficiency, category trends, retailer potential) to improve e-commerce performance

3. Promo & Commercial Planning

  • Manage sellin forecasts, promo planning, and profitability trackingfor assigned accounts.
  • Proposepromo plans and media activationsto the Ecommerce Head or Commercial Director for approval.
  • Ensure properassortment & portfolio management:
    • Hero SKUs and key innovations are listed, visible and supported.

4. Collaboration with eRetail Activation & Digital Shelf

  • Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist
  • Collaborate with thee-retail Activation Specialist & Media Specialiston:
    • Content and PDP optimization (images, titles, descriptions, A+ content)
    • Retail media priorities
    • Digital shelf improvement plan for the account

  • Work hand-in-hand with e-retail Activation toalign content, promotions and activationswith account priorities.
  • Partner with the Media Specialist and e-retail Activation to ensureDigital Shelf Excellenceon assigned accounts through theCARS framework.

5. Retail Media & 3606 Integration

  • Collaborate with theMedia Specialist to:
    • Plan and execute retail media activations(display, search, onsite placements) aligned with eJBPs.
    • Integrate retail media into3606 brand campaigns.

  • Support optimization ofmedia budgetsby identifying high-performing placements, keywords and partners.

6. Data Tracking & Performance Insights

  • Leverage dashboards and analytics tools(e.g. Flywheel, eStore , Stackline, SimilarWeb) to:
    • Track performance and KPIs
    • Identify issues and opportunities

  • Report performance, insights, and opportunitiesto commercial and marketing teams.
  • Trackcompetitive actionson assigned e-Retailers and propose responsive actions.

Education

  • Bachelors degree in Business, Marketing, Digital Commerce or similar
  • Master / MBA and eCommerce or digital marketing certifications are a plus

Experience

  • 3-5 years in commercial / sales / KAM / trade marketing roles
  • Minimum 26 years ineCommerce / eRetail account management
  • Experience with:
    • Managing or co-managingaccount P&L / budgets
    • Building or executingJBPs / eJBPs
    • Promo planning, sell-in forecasts, ROI tracking
  • Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Skills

Commercial & eRetail

  • Strong account management and negotiation skills
  • Knowledge of pricing, promo mechanics, assortment, trade terms
  • Ability to manage sell-in, sell-out and basic profitability

Digital & Media

  • Understanding ofdigital shelf(content, availability, ratings & reviews, search)
  • Experience with PDP optimization and hero SKU visibility
  • Basic understanding ofretail media(sponsored products, search, display)

Data & Tools

  • Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar)
  • Strong Excel; good PowerPoint for reporting and storytelling
  • Able to interpret KPIs and turn them into concrete actions

Languages

  • FluentEnglish & French
  • Local market language(mandatory)

Competencies & Behaviours

  • Strongownershipmindset (treats accounts like a business)
  • Data-driven, analytical, and detail-oriented
  • Proactive, solution-focused, and execution-strong
  • Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance
  • Clear, structured communicator, comfortable with regular performance reporting

Leadership Model Competencies

  • COMMIT TO THE VISION: I implement the Group's strategy.
  • ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
  • COLLABORATE: I collaborate within and outside my team.
  • IMPROVE EVERY DAY: I am determined to learn and progress constantly.
  • BE CREATIVE: I innovate for the benefit of customers.
  • BE AMBITIOUS: I strive to exceed my goals.
  • GIVE FEEDBACK: I give constructive feedback for collective success.

The above job description is subject to changes imposed by the natural evolution of the position, whether due to new techniques, discoveries, training, use of new tools, etc.; For this reason, the employee accepts that these changes may occur, and that instructions may be given by the company verbally or in writing, at its discretion. The employee must comply with these instructions diligently, as they are integrated into the duties to be performed in their job.

Increase turnover, margins and awareness for the brand or franchise, as well as long-term partnerships and trade relations with major national or regional accounts, while complying with ethical rules and the defined strategy.

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