The Opportunity:Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross-functional orchestration. Optimize global platform capabilities to execute quickly and efficiently.
This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth - owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region.
What makes this role unique:- Own one of the three core growth engines for the Americas business - with real P&L accountability
- Build a consumer relationship system on top of a Global platform that handles the infrastructure - focus on growth, not tooling
- Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty
- Operate in a company that has made the commitment to shift from channel thinking to consumer thinking - with executive alignment and organisational structure to back it
- Direct access to senior leadership and cross-functional resources across a 1,000-person global organization
What you bring to the role:Lifecycle Execution & Optimization - Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
- Monitor cohort performance (30/60/90 dayretention, repeat purchase rate, AOV) andidentifyoptimization opportunities
- Implement segmentation strategies defined by leadership using CRM/CDP tools
- Run A/B tests across lifecycle touchpoints and site experiences
- Support VIP/member program execution and engagement tactics
Commercial P&L Performance Management - Execute promotional calendar, pricing, and merchandising strategies
- Monitor daily/weekly revenue performance andidentifydrivers of variance
- Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
- Optimizeconversion funnel performance (landing pages, PDPs, checkout)
- Support forecasting inputs and performance tracking against targets
Cross-Functional Orchestration - Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
- Ensure readiness for campaign launches and lifecycle initiatives
- Identifyand escalate blockersimpactingdelivery timelines or performance
- Participate in weekly growth cadences and sprint rituals
Platform Utilization & Data Activation - Execute campaigns and journeys within CRM/CDP platforms
- Activate defined audience segments and lifecycle triggers
- Monitor campaign performance and surface insights for optimization
- Provide feedback on platform usability and data gaps
Team & Execution Rhythm - Maintain dashboards and reporting for lifecycle and DTC KPIs
- Track performance against KPI targets and flag risks early
- Support weekly, monthly, and quarterly business reviews
- Ensure documentation of test results, learnings, and playbooks
What you bring to the role:- 5-8 years in DTC, eCommerce, or digital commerce
- Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
- Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
- Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
- Has delivered growth outcomes requiring coordination across product, data, brand, and operations - without owning all those teams
Location:- This is an on-site, office-based role in Tustin, CA.
Salary:Perks and Benefits:- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
