General Motors

DRP Utilization Manager

General Motors • $95K — $115K *
Warren, MI 48089In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required; preferred in Business, Marketing, Tech/Digital or related field.
  • 5+ years experience in product management, digital platforms, dealer operations, or change management.
  • Self-motivated with a strong ability to adapt in a fast-paced environment.
  • Strategic thinker skilled in analyzing data and translating feedback into actionable priorities.
  • Excellent communication skills for tailoring materials to various audiences, including executives.
  • Ability to effectively manage multiple projects while maintaining attention to detail and quality.
  • Familiarity with dealer systems, digital retailing processes, and performance metrics.

Responsibilities

  • Define and communicate the DRP's value proposition to dealers and partners.
  • Develop utilization materials such as value stories and training aids.
  • Establish methodologies for DRP utilization metrics and reporting.
  • Collaborate with tech and analytics teams to create dashboards and tools.
  • Lead a team of 16 in utilizing engagement data for performance improvements.
  • Coordinate dealer engagement efforts and operational activities, including monthly reporting.
  • Maintain product integrity and training documentation for ongoing support.

Benefits

  • Flexible hybrid work arrangement with required in-office attendance.
  • Opportunities for professional growth and development through cross-functional collaboration.
  • Access to cutting-edge digital tools and resources for dealers and partners.
  • Dynamic work environment emphasizing innovation and efficiency.
Full Job Description
Job Description

The Role

GM continues to enhance its Digital Retail Platform (DRP), which provides an omnichannel learning, shopping, and buying experience for all GM brands. The platform enables customers to buy or lease their next vehicle 100% online, 100% in-store, or anywhere in between.

Reporting to the Associate Director - Digital Retail Platform, this role leads the strategies, operating rhythms, analytics, documentation, and cross-functional execution needed to support dealer implementation and increase dealer adoption and sustained utilization of the DRP experience. The role connects dealer needs, engagement, product direction, data integrity, implementation readiness, and scalable execution across the dealer network.

The overall objective is to provide product-related support for dealership platform implementation readiness and excellence and develop dealer post go-live support strategies to increase platform education and utilization to ultimately drive the desired business outcomes.

What You'll Do
  • Define the DRP value proposition for dealers and field partners, translating product capabilities into business outcomes, dealer benefits, and engagement messages.
  • Develop and maintain utilization materials, including value stories, presentations, job aids, talking points, and other enablement assets.
  • Define the DRP Utilization methodology, including business rules, data inputs, calculations, reporting cadence, governance, performance bands, thresholds, and escalation triggers.
  • Partner with Tech provider, Analytics, and Implementation teams to develop utilization tools, dashboards, workflows, and actionable reporting.
  • Lead and direct team of 16 DRP Performance Pro's (DRP3) use of engagement dashboards; translate dealer feedback, field observations, utilization trends, and performance data into priorities, actions, product enhancements, and implementation decisions.
  • Own the DRP3 monthly game plan with Entrega, coordinate and execute dealer outreach, lead monthly and quarterly report-outs, and align dealer engagement with business strategy and measurable outcomes.
  • Set DRP3 engagement direction and maintain feedback loops among DRP3s, dealers, Implementation, Product, Analytics, and tech provider.
  • Own the OEM Portal D360 enhancement agenda, including prioritization, roadmap communication, dependency management, decision-making, and alignment with dealer utilization goals.
  • Partner with Implementation to address dealer readiness, product workflows, training, documentation, data, and change management needs.
  • Maintain product and data integrity across D360-related capabilities, including requirements, configurations, reporting logic, and dealer-facing experiences.
  • Own the DRP Training Guide, Runbook, SOPs, and Product Manual, ensuring effective governance, version control, stakeholder alignment, publication readiness, and ongoing training support.
  • Structure and operationalize process documentation, ownership, handoffs, review points, success measures, action logs, decision records, risks, dependencies, and required sign-offs before launch or scaled deployment.


Your Skills & Abilities (Required Qualifications)
  • Bachelor's degree required; Business, Marketing, Tech/Digital or a related area preferred.
  • 5+ years of experience in one or more of the following: product management or operations, digital platform ownership, analytics or utilization strategy, dealer or field operations, automotive retail, implementation management, process design, operational excellence, training development, technical writing, product documentation, or change management.
  • Highly motivated and self-driven, with the ability to excel in a fast-paced, dynamic environment.
  • Strategic and analytical thinker who can translate utilization data, dealer feedback, and operational signals into clear priorities and actions.
  • Strong structure, discipline, follow-through, problem-framing, problem-solving, and decision-making skills, with a focus on practical, scalable solutions.
  • Strong written and verbal communication skills, including executive readouts, dealer-facing materials, process documentation, and product guidance.
  • Ability to manage multiple priorities, work through ambiguity, respond quickly to changing business needs, and maintain strong attention to detail and data integrity.
  • Comfortable leading operating rhythms, facilitating meetings, driving sign-offs, and holding partners accountable.
  • Familiarity with dealer operations, digital retailing, dealer engagement, product adoption, implementation practices, dashboards, performance reporting, data-driven decision-making, agile product development, process mapping, IT integrations, data governance, change management, stakeholder engagement, training, and content development.


What Will Give You a Competitive Edge (Preferred Qualifications)
  • Dealer channel or field experience.
  • Digital retailing, eCommerce, or Dealer Systems experience.
  • Experience working with cross-functional technology and business partners.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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