General Motors

District Manager, OnStar & Loyalty Los Angeles North

General Motors • $100K — $130K *
US-AnywhereRemote in United States
Manufacturing & Automotive
Less than 5 years of experience
6 days ago
Job Overview by Ladders

Qualifications

  • 2+ years in sales and customer service
  • Bachelor's degree or 4+ years automotive experience
  • Strong Microsoft Office skills
  • Excellent communication skills, both oral and written
  • Ability to travel extensively within assigned territory

Responsibilities

  • Advocate for OnStar and GM subscription services within dealerships
  • Build trust-based relationships with dealer leaders
  • Inspire confidence in OnStar's connected ecosystem
  • Train dealership staff on products and customer experiences
  • Collaborate across GM divisions to enhance dealer performance
  • Monitor dealer performance metrics to drive improvement
  • Continuously learn and adapt to evolving customer expectations

Benefits

  • Field-based role with regular travel opportunities
  • Opportunity to work closely with automotive leaders
  • Access to training and development resources
  • Be part of a forward-thinking team focused on innovation
  • Work within a respected brand in the automotive industry
Full Job Description
Job Description

The Role:

As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM's broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in-store and in-market to help teams unlock the full value of Connected by OnStar services for every customer.

You will partner with dealer owners, managers, sales consultants, and service advisors to bring OnStar Services, My GM Rewards, and the GM Rewards Credit Card to life - from first introduction to everyday use - and ensure customers experience the safety, convenience, and loyalty benefits built into every GM vehicle.

This is a field-based role that requires regular travel to dealerships across your District. Domestic travel will be 90% percent within assigned territory, including 1-2 overnight stays per month. The selected candidate will assume territorial responsibility of Los Angeles, California.

In this role, you will be a connector, coach, and catalyst for growth - helping dealers translate OnStar and loyalty strategies into consistent execution, using data, training, and best practices to drive performance.

What You'll Do:

Dealer Advocacy & Relationship Management
  • Serve as the primary advocate and trusted advisor for OnStar, GM's software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
  • Build strong, trust-based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow-through.
  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.


Growth, Loyalty & Performance Coaching
  • Inspire belief in OnStar and GM's connected ecosystem - clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
  • Harness data and analytics to drive performance - conduct regular performance reviews (monthly and quarterly), identify opportunities, and co-create dealer action plans that deliver continuous improvement and sustainable growth.
  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.


Training, Enablement & Customer Experience
  • Design and deliver impactful training - lead live, in-dealership and virtual sessions with dealer leadership and front-line teams, covering:
    • OnStar services and benefits
    • My GM Rewards and GM Rewards Credit Card
    • Connected vehicle technologies (e.g., mobile app, Google Built-In, over-the-air updates, and eligible features like Super Cruise)
    • Best-in-class customer onboarding and delivery experiences
  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end-to-end.
  • Ensure every customer experiences the technology they've purchased - from setup and enrollment through ongoing engagement - so the connected experience becomes a natural part of ownership.


Cross-Functional Collaboration
  • Build strong internal partnerships across GM's field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.


Continuous Improvement & Learning
  • Bring a "Better Never Stops" mindset to everything you do - continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.


Your Skills & Abilities (Required Qualifications):
  • You bring a customer-first mindset and a passion for helping teams perform at their best:
  • 2+ years of experience in sales and customer service.
  • Bachelor's degree or 4+ years of automotive industry experience in lieu of a degree.
  • Proven ability to read the audience, tailor your message, and present information clearly and confidently - both in person and virtually.
  • Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.
  • Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
  • Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
  • Excellent time management skills - focusing on the highest-impact activities and challenging work that does not advance agreed-upon goals.
  • Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
  • Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field-based role with frequent in-market travel).


What Can Give You a Competitive Advantage (Preferred Qualifications):
  • Experience working with automotive dealerships and/or OEMs is highly beneficial, especially across new, used, commercial, and service operations.
  • Are an agile learner with a continuous improvement mindset - you truly believe "Better Never Stops."
  • Are driven, self-motivated, and energized by achieving ambitious growth and performance goals.
  • Excel at prioritization and multitasking in a dynamic, fast-paced environment.
  • Are adaptable and embrace change as an opportunity to innovate and grow.
  • Bring strong problem-solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.


#LI-JT2
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.The selected candidate will be required to travel at least 50% or more on a frequent basis.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

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At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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