**This role supports Florida Retail - candidates are required to live in Florida & traveling 50%-75% all retail locations throughout the state of Florida**The Head of Retail (Director/VP Retail) is a field leadership role responsible for retail operations profitability. This individual partners with senior leaders to implement initiatives, build & execute plans, create a best-in-class customer experience, and drive operational consistency across all locations that comply with all applicable laws, regulations, and company standards.
Core ResponsibilitiesA. Financial & Commercial Performance- Own top-line revenue, comp sales, and EBITDA performance
- Drive sales productivity (sales per square foot, UPT, conversion, AOV)
- Plan and execute regional sales strategies and promotions
- Analyze performance data and implement corrective action plans
- Manage and optimize store labor and controllable expenses
B. Multi-State Operations Leadership- Ensure consistent execution of operating standards across all stores
- Lead inventory management, shrink control, and stock optimization
- Oversee store openings, closures, remodels, and relocations
- Maintain compliance with state-specific labor and retail regulations
- Partner with supply chain to ensure in-stock and flow efficiency
C. Customer Experience & Brand Execution- Deliver a consistent, high-quality customer experience across all markets
- Monitor and improve NPS, customer satisfaction, and service metrics
- Ensure visual merchandising and brand standards are executed flawlessly
- Address escalations and protect brand reputation across locations
D. Talent & Leadership Development- Hire, develop, and retain high-performing store leadership teams
- Build bench strength and succession plans for key roles
- Lead performance management cycles and calibration across stores
- Drive engagement, culture, and accountability
- Coach District/Store Managers on leadership and business performance
E. Strategic Leadership- Translate company strategy into field-level execution plans
- Identify opportunities for market growth and store optimization
- Partner cross-functionally with:
- HR (talent + workforce planning)
- Finance (forecasting, budgeting)
- Marketing (campaign execution)
- Merchandising (assortment execution)
- Lead multi-state operational alignment and communication cadence
F. Governance & Compliance- Ensure compliance with:
- State labor laws (multi-state complexity)
- Health & safety standards
- Loss prevention policies
- Maintain audit readiness across all stores
EXPERIENCE AND SKILLS YOU'LL BRINGRequired- 10+ years in retail leadership
- 5+ years leading multi-unit / multi-state operations
- Proven ownership of P&L for a regional or national portfolio
- Experience managing District/Area Managers
- Track record of driving sales growth and operational improvement
- Excellent collaboration, communication, analytical, business acumen, leadership, and strategic capabilities
- Advance Microsoft Suite, including Word, Excel, and Outlook
- Operates with a high degree of integrity and confidentiality
- Outstanding verbal and written communication skills with an ability to influence others
- Excellent planning, prioritization, and organizational skills
- Must have open flexibility to work during peak traffic times, including evenings, weekends, and holidays
- Ability to travel 50% to 75% of the time
- Age 21 or over
- High School Diploma or equivalent
- Valid Government-Issued Photo ID
Preferred- Bachelor's degree in business administration or related field
- Cannabis experience
PHYSICAL REQUIREMENTS- Consistently operates a computer and other office devices
- Travel for prolong periods of time
- Able to remain stationary or stand for long periods of time
- Ability to lift 50 lbs. unassisted
YOU WILL BE SUCCESSFUL IF YOU...- Are self-motivated; micro-managing isn't fun for anyone
- Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
- Can work fast and be flexible; our industry is always changing
- Play nice with others; we collaborate with each other a lot
- Think creatively; sometimes, the "traditional" solution isn't the best one
WHAT YOU GET- Employee discount
- Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
- Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
- Tuition Reimbursement Programs
- Pet Insurance
- Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program
