Megabrand Strategy & Growth Leadership:- Lead development of U.S. megabrand strategies for Cetaphil and Differin, translating consumer and market understanding into actionable growth plans.
- Partner with Brand, Commercial, Media, HCP, and Global teams to shape long-range strategic direction and annual business planning.
- Identify portfolio, category, and whitespace opportunities that accelerate penetration, household growth, and market share.
- Serve as a strategic thought partner to Marketing Leadership and the U.S. Leadership Team on key business decisions, growth opportunities, and enterprise initiatives.
- Support strategic assessments of new business opportunities, partnerships, acquisitions, and emerging market trends.
Consumer & Market Intelligence:- Lead the U.S. Consumer and Market Insights function, establishing a best-in-class learning agenda that informs brand, innovation, and commercial decisions.
- Translate consumer, shopper, retailer, dermatologist, and category insights into clear recommendations that influence action.
- Oversee foundational learning programs including Brand Health Tracking, segmentation, category architecture, innovation testing, communication development, and claims validation.
- Monitor competitive activity, category trends, and emerging consumer behaviors to identify risks and opportunities.
Insights-to-Action Leadership:- Ensure insights are translated into strategic recommendations rather than remaining isolated as research outputs.
- Partner with Brand teams to shape communication strategies, innovation pipelines, positioning frameworks, and go-to-market plans.
- Drive adoption of insights across the organization through compelling storytelling, executive presentations, and clear business recommendations.
- Build frameworks that connect consumer understanding to business performance and investment decisions.
Measurement & Marketing Effectiveness:- Lead marketing measurement capabilities including Commercial Mix Modeling, Brand Health, incrementality, media effectiveness, and business performance tracking.
- Establish integrated measurement frameworks that provide a holistic view of brand and business health.
- Translate complex data into actionable recommendations that optimize marketing investments and accelerate growth.
Cross-Functional Leadership & Influence:- Serve as a highly collaborative partner across Brand, Commercial, Media, Sales, HCP, Innovation, Finance, and Global teams.
- Align stakeholders around strategic priorities and create clarity in complex business situations.
- Foster an insight-led culture by embedding consumer-centric thinking into business planning and decision-making.
- Mentor and develop team members while building organizational capability in strategic thinking and consumer understanding.
Success Measures:- Increased brand penetration, equity, and market share across Cetaphil and Differin.
- Strong adoption of insights and strategy recommendations across the organization.
- Improved effectiveness of marketing investments and business decision-making.
- Identification of new growth opportunities, innovation platforms, and strategic priorities.
- High levels of cross-functional engagement, trust, and influence.
- Development of a best-in-class insights and strategy capability for the U.S. business.
Education, Knowledge, Skills:- Bachelor's degree required; MBA preferred.
- 10+ years of experience in consumer marketing, brand strategy, category management, consumer insights, consulting, or related strategic leadership roles.
- Demonstrated success influencing business strategy through consumer, shopper, and marketplace understanding.
- Experience leading complex cross-functional initiatives in a matrixed organization.
- Strong strategic planning and growth strategy capabilities.
- Experience with consumer research methodologies, segmentation, brand health, innovation development, and marketing effectiveness measurement.
- Exceptional communication and storytelling skills with the ability to influence senior leaders.
- Proven ability to translate complexity into actionable business recommendations.
- Strong financial and commercial acumen.
- Beauty, skincare, health, wellness, OTC, or adjacent consumer packaged goods experience preferred.
About the Compensation: In addition to base salary, we provide an opportunity to participate in an annual short-term incentive program that is based on corporate performance with a multiplier focused on individual performance. We offer a competitive and comprehensive benefits program including health insurance, 401(k) plan with employer match, a generous paid time off policy, hybrid work schedules and more.
What We Offer in Return:You will be part of an organization that genuinely values and embraces diversity and inclusion. We believe that reflecting the diverse perspectives of our customers leads to stronger, more meaningful outcomes.
Next Steps:- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
