Posting Details

Posting Details

Posting Number
S07125P

Position Title
Director

Functional Title
Director - CRM and Constituent Engagement Platforms

Department
Information Technology-Digital Transformation

Salary Range
$150,000 Dependent On Qualifications

Pay Basis
Monthly

Position Status
Regular full-time

Location
Richardson

Position End Date (if temporary)

Posting Open Date
06/17/2026

Posting Close Date

Open Until Filled
Yes

Desired Start Date
07/20/2026

Job Summary

The Director, CRM and Constituent Engagement Platforms provides enterprise leadership for UT Dallas' CRM ecosystem, including the Salesforce Education Cloud platform and associated engagement technologies. This role leads strategy, governance, operations, and adoption of CRM capabilities in support of academic and administrative priorities.

The CRM program is currently in a transition and stabilization phase. The Director is responsible for stabilizing platform operations, advancing governance, improving service delivery, and establishing a sustainable enterprise CRM operating model. Success in this role requires strong product leadership, technical credibility, and the ability to lead change through collaboration in a complex, federated university environment.

Key capabilities, including data engineering, integration services, and identity and access management, are delivered in partnership with OIT shared services.

Minimum Education and Experience

Bachelor's degree and 5 years of related progressive experience.

Preferred Education and Experience

• Higher education CRM experience (preferably Salesforce Education Cloud)
• 6+ years of relevant experience, including leadership of enterprise platforms (or Master's with 4+ years)
• Salesforce certifications
• Experience with integration platforms (e.g., Boomi, MuleSoft) and identity management solutions
• Experience with data analytics and AI-enabled solutions
• Experience with Salesforce or comparable CRM platform
• Demonstrated experience leading cross-functional initiatives and governance processes
• Direct people leadership experience
• Proven ability to work effectively across organizational boundaries
• Experience evaluating and integrating enterprise systems and third-party platforms

Other Qualifications

To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

Essential Duties and Responsibilities

Enterprise CRM Strategy and Product Leadership

• Develop and maintain a multi-year CRM roadmap aligned with institutional priorities
• Lead enterprise intake, prioritization, and backlog management processes
• Define and track success metrics (e.g., adoption, performance, data quality, value delivery)
• Translate institutional priorities into actionable product and platform capabilities and align delivery around a product-based operating model across CRM functional domains
• Prioritize and advance high-value analytics and AI-enabled CRM use cases aligned with student success and institutional outcomes

Governance and Operating Model

• Establish and lead enterprise CRM governance structures and advisory bodies
• Define decision-making frameworks, service models, and prioritization processes
• Facilitate cross-functional stakeholder engagement and prioritization
• Represent CRM in institutional architecture, data governance, and digital transformation forums

Platform Operations and Service Management

• Oversee platform performance, stability, and release management
• Direct day-to-day CRM operations, including incident response and service levels
• Lead CRM administration, development, and support teams
• Ensure Dev Ops practices, environment strategy, and release processes are disciplined and aligned with enterprise standards
• Balance platform health, new feature delivery, and operational support

Data, Integration, and Analytics

• Oversee CRM integrations with enterprise systems (e.g., SIS, ECM, data warehouse)
• Partner with data governance to ensure data quality, stewardship, and lifecycle management
• Coordinate data consumption for analytics, reporting, and downstream systems
• Evaluate and govern new integrations and platform extensions

Security, Identity, and Compliance

• Partner with security and IAM teams to define access controls and role architecture
• Ensure compliance with institutional policies and regulatory requirements (e.g., FERPA and related standards)
• Support audit readiness and risk management practices

Vendor and Stakeholder Management

• Manage relationships with CRM vendors and implementation partners
• Lead evaluation and selection of new tools, integrations, and platform capabilities
• Support budget planning, licensing, and contract management
• Partner with academic and administrative units across the University to advance CRM capabilities

Change Leadership and Talent Development

• Drive adoption strategies and change management across functional areas
• Lead, mentor, and develop CRM team members
• Build organizational capability across platform, data, integration, security, and business domains
• Recruit and retain CRM talent in a competitive market

Knowledge, Skills, and Abilities

• Ability to lead through influence in a matrixed, federated environment
• Strong product management and roadmap ownership mindset
• Ability to translate technical concepts into business value and executive decision-making
• Excellent communication and stakeholder engagement skills
• Ability to balance enterprise standardization with diverse functional needs
• Bias toward measurement, outcomes, and continuous improvement

Physical Demands and Working Conditions

Physical Activities

Working Conditions

Additional Information

Remote Work Eligibility Statement
Hybrid Remote Work Available for Texas Residents per University Policy

Special Instructions Summary

Important Message

1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.

2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.