Director, State Public Policy (NY)

Interactive Advertising Bureau, Inc.

$120K — $150K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in state-level public policy or government relations, ideally in digital advertising or media
  • Bachelor's degree required
  • Strong grasp of the intersection of public policy and business innovation
  • Exceptional communication skills for diverse audiences
  • Ability to influence, negotiate and build consensus effectively
  • Eager self-starter capable of managing multiple priorities in a fast-paced environment.
  • High integrity and professionalism in all interactions.

Responsibilities

  • Lead legislative and regulatory advocacy in New York and beyond
  • Serve as a registered lobbyist to advance industry-friendly policies
  • Analyze and evaluate relevant legislation and regulations
  • Draft policy positions and briefing materials for key stakeholders
  • Update IAB members on policy developments and state initiatives
  • Guide members on compliance and advocacy strategies
  • Build coalitions with partners and policymakers to enhance industry influence.

Benefits

  • Opportunity to influence digital advertising policy at a state level
  • Engage with leading industry experts and policymakers
  • Contribute to a high-visibility role with significant impact
  • Work in a dynamic and fast-paced environment
  • Professional development opportunities in public policy and advocacy.
Full Job Description
The Interactive Advertising Bureau (IAB) is looking for a Director of State Public Policy to lead advocacy and legislative engagement in New York and across other states. In this highly visible role, you'll work with policymakers, regulators, and industry leaders to advance data-driven innovation while protecting consumer trust.

If you're a strategic thinker who's ready to help shape the future of digital advertising, this is your moment.

What You'll Do

As the Director of State Public Policy, you'll:

Policy Development & Advocacy
  1. Lead engagement on legislative and regulatory issues impacting the digital advertising industry in New York and other states.
  2. Serve as a registered lobbyist before New York and other state legislatures, advancing thoughtful, innovation-friendly policies around data privacy, technology, and digital media.
  3. Analyze legislation, regulation, and self-regulatory proposals to ensure IAB and its members remain proactive and well-positioned.
  4. Craft policy positions and briefing materials that clearly communicate industry priorities to lawmakers and the public.
  5. Member Engagement
  6. Keep IAB members informed through regular policy updates, summaries, and insights on key state developments.
  7. Provide strategic guidance to members navigating compliance, advocacy, and state-level initiatives.
  8. Build coalitions and foster relationships with advocacy partners and policymakers to amplify industry impact.

Who You Are

You bring at least 5 years of experience in New York state-level public policy, government relations, or legislative affairs, ideally focused on digital advertising, technology, or media. Experience with committees handling privacy, AI, and other technology issues is beneficial but not required.

You hold a Bachelor's degree and possess a strong understanding of how public policy intersects with business innovation.

You're an exceptional communicator-able to distill complex topics into clear, persuasive messages for executives, policymakers, and public audiences.

You demonstrate sound judgment, strategic thinking, and political acumen, knowing when to influence, negotiate, and build consensus.

You're a self-starter who thrives in dynamic environments, balancing multiple priorities while delivering measurable outcomes.

You embody the highest levels of integrity, discretion, and professionalism in every interaction.

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