Lead US patient marketing for Sobi's rare disease portfolio, focusing on uncontrolled gout. Drive disease awareness, launch excellence, and patient-centric campaigns. Collaborate cross-functionally, ensure compliance, and deliver measurable impact. Role Overview • Lead all US patient promotion for Sobi's gout medicines • Develop and execute pre-launch and launch strategies • Build disease-state and branded patient marketing campaigns • Leverage expertise in segmentation, patient insights, and consumer promotion • Flexible location; preference for metro Boston Key Responsibilities: Disease-State Education • Develop strategy to increase awareness and accelerate diagnosis • Translate patient insights and market dynamics into impactful campaigns • Identify barriers across the patient journey; activate target segments • Partner with medical, legal, and regulatory for compliant initiatives • Oversee omnichannel campaigns (digital, social, video, search, point-of-care) • Collaborate with patient support and advocacy organizations • Establish and track KPIs for awareness, engagement, and patient actions • Monitor competitive activity and consumer trends Branded Promotion • Lead branded consumer marketing strategy and execution • Create positioning, messaging, and creative aligned with product profile • Ensure alignment across branded promotion, market access, and patient services • Oversee launch readiness, agency management, media planning, and budget • Optimize omnichannel strategies (TV, digital, CRM, point-of-care) • Ensure regulatory and legal compliance for all materials • Define and track launch metrics and forecasting Additional Duties • Manage up to 2 marketing colleagues and vendors • Oversee consumer marketing budget • Support key meetings (Launch, National Sales) • Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access Qualifications Qualifications Requirements: • Bachelor's degree (business, marketing, sciences preferred) • 10+ years of experience in pharma/biotech experience • 5+ years of experience in patient/consumer marketing within pharma/biotech • Proven US product launch success • Cross-functional project leadership • Specialty experience (rheumatology ideal) • Excellent communication and interpersonal skills • Proven ability to move between strategy and hands-on execution • Prior experience managing teams and influencing others in a global matrixed environment • Strong project, vendor, and agency management experience Preferred • MBA or advanced degree • Experience in HCP, digital, market access, or insights roles • Agency/field sales experience • Small-to-mid biopharma experience Skills & Competencies • Strategic thinker; translates insights into actionable plans • Comfortable with clinical data; communicates to consumer audiences • Thrives in fast-paced, results-driven settings • Self-starter; leads independently and in teams • Navigates Legal, Medical, and Regulatory approval processes • Deep understanding of industry laws and regulations (PhRMA Code, HIPAA, FD&CA, Anti-Kickback) • High ethical and compliance standards Travel: Up to 30% Additional Information Compensation and Total Rewards at Sobi At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards. Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as: • A competitive 401(k) match to support your financial future. • Tuition and wellness reimbursements to invest in your personal and professional growth. • A comprehensive medical, dental, and vision package to prioritize your health and well-being. • Additional recognition awards to celebrate your achievements. The base salary for a Director is $200,000 - $230,000, and the base salary for a Senior Director is $240,000 - $260,000 annually. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.