Best Buy Co, Inc

Director, Social & Influencer

Best Buy Co, Inc • $125K — $150K *
Springfield, IL 62704In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of experience in social media, influencer marketing, digital media, or advertising.
  • 5+ years of direct or indirect leadership experience.
  • 5+ years developing social strategies across paid, owned, and earned media.
  • 5+ years managing social advertising across major social platforms.
  • 5+ years leading cross-functional teams and managing external partnerships.

Responsibilities

  • Lead the social and influencer strategy for Best Buy, outlining vision and roadmap.
  • Build and scale social and influencer advertising on platforms like Meta, TikTok, and YouTube.
  • Develop and coach a high-performing team focused on content management and advertising goals.
  • Oversee the execution and optimization of paid social campaigns in collaboration with agencies.
  • Manage strategic relationships with platform partners and stakeholders to enhance social performance.

Benefits

  • Competitive pay.
  • Employee discount program.
  • Financial savings and retirement resources.
  • Support for physical and mental well-being.
Full Job Description
Job Description

The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders.

This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area. The specific work arrangements may vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do
  • Lead Best Buy's social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.
  • Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
  • Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
  • Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
  • Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.

Basic qualifications
  • 10+ years of social media, influencer marketing, digital media, or advertising experience.
  • 5+ years of direct and/or indirect leadership experience.
  • 5+ years experience developing paid, owned, and earned social strategies.
  • 5+ years managing social advertising across major social platforms.
  • 5+ years leading cross-functional teams and external partnerships.

Preferred qualifications
  • Experience building social, influencer, or retail media advertising products.
  • Experience in retail media networks, ecommerce, or digital advertising.
  • Strong knowledge of social commerce and influencer marketing.
  • Experience managing platform and agency partnerships.
  • Experience presenting strategy and performance insights to executive leaders.

What's in it for you
We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:
  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

Remote Eligibility

This role is fully remote eligible, but you must reside in one of the states approved for remote work.
If you are hired and are not working from one of the states listed, you may be subject to corrective action up to and including termination.

About Best Buy Co, Inc

Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more. Its family of brands and partnerships includes brands such as Best Buy, Audiovisions, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales, and Cowboom. The company is comprised of over 155,000 employees, and they apply their talents to bring the benefits of its brands to the lives of its customers through retail locations, multiple call centers, and websites, in-home solutions, product delivery, and activities in its community. Best Buy’s product portfolio includes consumer electronic video products such as televisions, digital cameras and accessories, digital camcorders, and DVD players; audio products comprising MP3 players, navigation products, home theater audio systems, and components; mobile electronics home office products comprising notebook and desktop computers, monitors, mobile phones and related subscription service commissions, hard drives, and networking equipment; entertainment software products such as video gaming hardware and software, DVDs, CDs, digital downloads, and computer software; and appliances, such as kitchen appliances, plumbing fixtures, snacks, and beverages. Best Buy provides its users with service contracts; extended warranties; product repair; broadband voice, data, and information technology services; and delivers and installs home theater, mobile audio, and appliances. In addition, the company engages in online retailing through BestBuy.com, BestBuy.ca, BestBuy.com.cn, espanol.BestBuy.com, and BestBuyMobile.com; CarphoneWarehouse.com; Five-Star.cn; FutureShop.ca; GeekSquad.com and GeekSquad.ca; MagnoliaAV.com; Napster.com; PacificSales.com; PhoneHouse.com; and Speakeasy.net. Best Buy was founded in 1966 and is headquartered in Litchfield, M.N. with additional offices in the United States, Canada, Mexico, China, and Europe.

Best Buy Co, Inc Careers

Join the dynamic team at Best Buy Co, Inc, a leading provider of technology products, services, and solutions. With a vast array of job opportunities, Best Buy is at the forefront of consumer electronics, ensuring growth and innovation in every aspect of our business. Work You’ll Do Embark on a career with Best Buy and be part of a company that values professional growth and leadership development. Our team is committed to providing a culture that fosters diversity, networking, and professional growth through targeted training programs and initiatives. Transform the retail landscape by leveraging your skills in a variety of positions, from sales and customer service to IT and management. Best Buy offers a unique environment where technology, people, and innovation meet to deliver superior solutions and services to our customers. Lead with Confidence At Best Buy, leadership and innovation are at the core of our business. We empower our employees to take the lead on projects and initiatives that drive our company forward. With Best Buy, you will find yourself at the intersection of technology, retail expertise, and digital innovation. Work with a team of dedicated professionals who are passionate about technology and customer satisfaction. Best Buy’s commitment to excellence is evident in our leadership in the consumer electronics market and our continuous drive to improve our operations and customer experience. Introducing Best Buy’s Professional Development Programs We are committed to nurturing the careers of our employees with extensive training and development programs. Best Buy’s career pathways are designed to foster innovation and leadership skills, preparing you for success in the digital age. Do Innovative Work Join the largest group of consumer electronics experts in the industry—thousands of dedicated professionals at the cutting edge of technology and retail innovation. Deliver targeted solutions and exceptional service through a depth and breadth of expertise that is unmatched in the retail sector. Be Part of a Great Team Engage in meaningful work that challenges and fulfills you while working alongside talented team members. Best Buy’s culture is built on a foundation of respect, integrity, and diversity, ensuring a welcoming environment for all employees. Future-Proof Your Career Advance your career with Best Buy, where your ambition drives you. Explore near-limitless job opportunities and employment benefits, including comprehensive health benefits, employee discounts, and flexible working arrangements. Explore Discover the range of job opportunities and career paths available at Best Buy—from in-store retail positions to corporate roles in marketing, management, and technology innovation. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Best Buy today and transform your potential into professional achievements. SEARCH BEST BUY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Best Buy Co, Inc.
Learn more about Best Buy Co, Inc
Size
105,000 employees
Market Cap
$17.9 billion
Industry
Retail & Consumer Goods
Net Income
$1.7 billion
Founded
1966
5 Year Trend
+5.6%
Revenue
$47.2 billion
NASDAQ
BBY
* Ladders Estimates

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