The RoleWe're looking for a leader to shape how the Fanatics Credit Card lives in sports culture. You will define who we show up with and how we show up-owning partner strategies and social content that drives conversation, earns attention, and builds relevance with fans. This is a hands-on role where you'll set the voice of social content, bringing authenticity, energy, and storytelling that resonates deeply with our audience.
What You'll DoPartner & Creator Strategy- Own partner and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
- Negotiate and manage partnerships that deliver authentic, shareable moments.
- Build frameworks for evaluating impact, engagement, and cultural relevance.
Social Content & Storytelling- Develop and execute social-first campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- Be hands-on in content creation-from ideation to publishing-ensuring work feels native to each platform.
- Test emerging platforms and creative formats to keep the brand relevant, talkable, and connected to fans.
Campaign Integration- Integrate talent, influencer, and social activations into cohesive campaigns aligned with credit card launches and key sports moments.
- Collaborate with Creative, Growth, Social, and PR teams to amplify campaigns and align on storytelling.
- Leverage Fanatics' ecosystem-teams, leagues, events, and fan communities-to maximize reach and relevance.
- Drive creative experimentation to uncover new formats, trends, and engagement tactics.
Measurement & Playbooks- Partner with our social team to track performance of social campaigns against awareness, engagement, and business impact goals.
- Rapidly iterate based on insights, building scalable playbooks for repeatable success.
- Set standards for excellence and authenticity across all creator-driven content.
Cultural Leadership- Define and evolve the brand's voice and presence within sports culture.
- Monitor trends across sports, culture, and social to inform proactive, relevant activations.
- Set the bar for taste, quality, and cultural relevance across all social and creator work.
What We're Looking For- 7-10+ years leading talent, influencer, or social content initiatives.
- Experience in sports, entertainment, lifestyle, or consumer brands preferred.
- Deep understanding of social-first storytelling and sports culture.
- Strong understanding of influencer ecosystems, creator partnerships, and emerging content formats.
- Strong cross-functional communicator with the ability to influence senior stakeholders.
- Highly creative with a bias toward action.
- Strong network in sports, entertainment, or lifestyle creator ecosystems is a plus.
- Comfortable in a fast-moving, high-visibility environment.
The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$190,000-$235,000 USD
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