Conair Corporation

Director, Social - BabylissPRO

Conair Corporation • $120K — $145K *
Stamford, CT 06902In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in social media, social commerce, or marketing, preferably in beauty or consumer products.
  • Hands-on expertise with Instagram, TikTok, and YouTube for content strategy and algorithms.
  • Experience building and scaling a social team with direct reports.
  • Proven record in influencer marketing strategy and execution.
  • Experience launching a social commerce platform, particularly TikTok Shop, preferred.
  • Background in partnerships with education or professional communities a plus.
  • Strong analytical skills and ability to collaborate cross-functionally.

Responsibilities

  • Build and lead BaBylissPRO's organic social strategy across all platforms.
  • Guide content pillars and brand voice in collaboration with marketing teams.
  • Develop Social Media Managers, setting strategic goals and directing their work.
  • Set and own the influencer and creator strategy, building relationships with relevant talent.
  • Oversee the 2027 launch of TikTok Shop, connecting content with commerce.
  • Establish community management standards and translate community insights for marketing.
  • Lead public relations strategies and manage brand partnership selection.

Benefits

  • Comprehensive Medical, Dental, and Vision plans
  • Generous Paid Time Off programs
  • Life and Disability Insurance
  • FSA, HSA, and Dependent Care FSA programs
  • Paid Parental Leave
  • 401(k) with Company Match
  • Employee Assistance Program (EAP) and Wellness Programs
  • Paid Volunteer Time Off
  • Complimentary breakfast and lunch in the Stamford office
Full Job Description
Description

Position at BaBylissPRO

Position Summary

This newly created role designs and leads BaBylissPRO US's social media and social commerce strategy, bringing organic social and community capabilities in-house after being managed through a third-party partner. The Director of Social will build a new internal team, set the brand's social-first strategic direction, and lead BaBylissPRO into social commerce with the 2027 launch of TikTok Shop. This is a strategic leadership role: setting vision and direction for the team, with Managers and Coordinators translating that strategy into day-to-day execution.

Key Responsibilities

Social Strategy & Content Direction
  • Build and lead BaBylissPRO US's organic social strategy across all platforms, designing the team structure, workflows, and governance needed to bring the capability in-house.
  • Guide the strategic direction for content pillars, editorial strategy, and brand voice - built and executed by the Social Media Managers - and align closely with Brand Marketing, Product Marketing, and R&D/Innovation on launches and campaigns.
  • Lead and develop the Social Media Managers (Styling Tools, Men's Grooming), setting strategic goals and providing creative direction.

Influencer & Creator Strategy
  • Lead the brand's influencer and creator strategy, setting the vision for how BaBylissPRO builds relationships with creators, professionals, and talent relevant to styling and grooming culture.
  • Direct the use of select third-party or agency partners for aspects of influencer execution, while retaining strategic ownership in-house.
  • Partner with the Education team to define how BaBylissPRO's educators - the network of professional stylists and barbers who support the brand's professional-side business - fit into the broader creator and influencer strategy, connecting professional credibility to consumer-facing content.

Social Commerce & TikTok Shop
  • Lead the strategy and 2027 launch of TikTok Shop, directing the roadmap that connects content, creators, and commerce.
  • Partner with Ecommerce and Sales to define commercial goals and measurement; build the team by recruiting and onboarding the Social Commerce Manager as the 4th hire.

Community Management
  • Set the strategy and standards for community management - tone, engagement principles, and escalation protocols - with the Community Manager executing day to day.
  • Translate community sentiment, recurring themes, and emerging trends into strategic input for brand and product marketing.

PR & Brand Partnerships
  • Lead public relations strategy for BaBylissPRO US, shaping how the brand shows up in media and press.
  • Guide brand partnership strategy, partnering with the Brand Team on partner selection, fit, and activation, and bringing a social and cultural lens to partnership decisions.

Analytics & Cross-Functional Partnership
  • Define the KPI framework and reporting cadence with the Measurement team, translating data and trends into strategic recommendations and representing social's point of view in GTM planning.

Qualifications
  • 8+ years in social media, social commerce, or social marketing, ideally in beauty, personal care, or consumer products.
  • Demonstrated, hands-on expertise on Instagram, TikTok, and YouTube in particular - platform-specific content strategy, formats, and algorithm fluency, not just general social experience.
  • Experience building/scaling a social team and managing people managers or senior ICs.
  • Experience leading influencer marketing strategy and execution.
  • Experience launching TikTok Shop or another social commerce platform strongly preferred; experience bringing an agency-managed function in-house is a plus.
  • Experience partnering with an education, ambassador, or professional/trade community program a plus.
  • Deep, current fluency in creator culture; strong analytical and cross-functional collaboration skills.

Work Environment
  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time.
  • Must be able to use a computer keyboard and view a monitor for extended periods of time.
  • This role requires on-site presence in the Stamford, CT office Monday through Thursday, with the flexibility to work remotely on Fridays.

What We Offer
  • Comprehensive Medical, Dental, and Vision plans
  • Generous Paid Time Off programs
  • Life and Disability Insurance
  • FSA, HSA, and Dependent Care FSA programs
  • Paid Parental Leave
  • 401(k) with Company Match
  • Employee Assistance Program (EAP) and Wellness Programs
  • Paid Volunteer Time Off
  • Complimentary breakfast and lunch in the Stamford office

About Conair Corporation

Conair Corporation is a consumer goods company that specializes in personal care products. The company was founded in 1959 and is headquartered in East Windsor, New Jersey. Conair's product line includes hair styling tools, personal grooming products, and health and wellness appliances. The company's products are sold in over 125 countries worldwide through various retail channels, including mass merchandisers, drug stores, and specialty stores. Conair is committed to sustainability and has implemented various initiatives to reduce its environmental impact, such as using renewable energy sources and reducing waste.
Learn more about Conair Corporation
Size
3,500 employees
Industry
Retail & Consumer Goods
* Ladders Estimates

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