Job DescriptionThe OpportunityThe Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP's global social and digital media marketing strategy, ensuring the right audiences are reached through the right social and digital media channels to deliver measurable brand, reputation, talent and commercial outcomes.
This role will establish and lead a high-performing global Social & Digital Media Marketing team that delivers both global and regional activation. The position is accountable for digital paid media strategy, investment optimization, audience targeting, campaign amplification, social media governance, community engagement, and innovation across social and digital media marketing channels.
A key priority is building an integrated global team and operating model that enables consistent execution, scalable best practices, and measurable impact across all regions while balancing global standards with local market needs.
As an expert in digital media marketing, paid media performance and social media, this role will ensure WSP remains at the forefront of evolving trends, innovations and audience behaviours as well as share best practice and learnings within the MarComms community.
Where Your Ideas Matter - If you're ready to take your career to the next level, this role offers the chance to work on projects that push boundaries and impact communities worldwide. Be part of a team that values your ideas, expertise, and growth.
Your ImpactGlobal Social and Digital Media Marketing Strategy & Leadership- Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
- Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
- Recommend channel investment decisions and optimize media mix based on performance and business priorities.
- Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.
Paid Media & Performance Marketing- Own the global paid media strategy, investment allocation and optimization.
- Develop audience targeting frameworks, segmentation strategies and campaign performance models.
- Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
- Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
- Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
- Ensure investments generate measurable brand and commercial outcomes.
Social Media Community Engagement & Social Listening- Lead the global social media editorial and content activation calendar across paid and organic channels.
- Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.
- Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.
- Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.
- Identify themes of potential opportunity and risk for WSP.
- Establish and over-see community management standards, response guidelines and social governance frameworks.
Global Team Leadership & Operating Model- Build and lead a globally integrated Social & Digital Media Centre of Excellence.
- Establish scalable ways of working that support both global and regional execution.
- Develop resource planning, capability frameworks and workforce strategies.
- Create a high-performing culture focused on innovation, collaboration and accountability.
Innovation, Governance & Best Practice - Establish global governance, policies, frameworks and platform standards.
- Develop and lead social media and digital marketing training programs.
- Bring emerging trends and innovation to the MarComs community
- Drive continuous improvement through experimentation, optimization and innovation.
- Lead agency selection and management where appropriate.
- Ensure social media activity reflects evolving audience behaviours, platform best practices and emerging trends.
The skills that set you apart- 10+ years experience in digital marketing, paid media and social media leadership preferably in B2B professional services.
- 5+ years leading global or multi-region teams.
- Proven experience building and scaling high-performing social and digital marketing functions.
- Deep expertise in paid media strategy and performance marketing.
- Strong understanding of audience targeting, attribution, analytics and conversion optimization.
- Experience managing significant digital media budgets.
- Experience working within complex matrixed global organizations.
WSP Benefits:
WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee's career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.
Compensation:
Expected Salary (all locations): $133,100.00 - $223,700.00
WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant's education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, and/or federal law.
Expected Salary (Colorado only): $133,100.00- $209,900.00
WSP USA is providing the compensation range that the company in good faith believes it might pay and/or offer for this position within the state of Colorado, based on the successful applicant's education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, and/or federal law.
