Job DescriptionJust imagine helping shape how shoppers discover LEGO® retailers across the US, Canada, Mexico, and Brazil as search continues to evolve. Then make it real.
About the roleAs our Director, Search Marketing, Americas, you'll lead a search marketing team responsible for driving commercial performance across multiple retailer platforms and geographies. You'll manage a multi-million-dollar search investment, guide strategy across paid and organic search, and help define the future direction of eCommerce marketing in the Americas. Reporting to the VP, Head of Americas B2B eCommerce, you'll work across marketing, sales, operations, finance, and platform partners to deliver strong business outcomes while building capabilities for the next generation of online shopping.
Required Qualifications- Leadership proficiency in search marketing programs across platforms such as Amazon, Criteo, Google, and emerging search channels.
- Demonstrated experience in having managed high-performing teams and external partner relationships.
- Executed hands-on keys search advertising campaigns within retailer eCommerce environments or media agencies.
- Directed marketing investment planning, forecasting, and budget management across multiple channels and geographies.
- Built search strategies that delivered measurable growth through paid and organic search programs.
- Delivered commercial results through retailer media platforms and lower-funnel acquisition initiatives.
Preferred Qualifications- Applied retail search and SEO practices, including generative and agentic search optimization approaches.
- Used analytical tools such as Excel, SQL, R, or Python to evaluate marketing performance.
- Worked within a consumer packaged goods brand, media agency, or retailer advertising organization.
- Partnered directly with platforms such as Amazon Ads, Walmart Connect, Roundel, Google, Criteo, or similar organizations.
What you'll build- Lead a team of six specialists across Boston and Toronto responsible for paid and organic search execution.
- Shape the Americas search marketing strategy across retailer platforms and online marketplaces.
- Drive performance across retail media networks while maintaining strong commercial outcomes.
- Build trusted partnerships with eCommerce leaders, commercial stakeholders, and media teams.
- Develop test-and-learn roadmaps focused on retailer innovation opportunities.
- Help the organization prepare for AI-powered and agentic shopping experiences.
If you've worked in a role where you identified high-value search opportunities, allocated investment efficiently, and led functional specialists to deliver measurable business growth, you'll feel at home here. What matters most is combining strong technical search expertise with leadership, commercial judgment, and the ability to communicate effectively with senior stakeholders.
Life on the teamYou'll join the Americas B2B eCommerce team, which brings together sales, marketing, content, and digital merchandising to help the LEGO® Brand come to life online. The team works in a hybrid rhythm across Boston, Toronto, and Mexico City, staying connected through regular team meetings and in-person collaboration throughout the year. We value strong leadership, thoughtful prioritization, clear communication, attention to detail, and a commitment to continuously improving how we work.
What success looks likeSuccess means helping the team navigate major shifts in search technology while continuing to deliver strong commercial results. You'll work closely with direct reports, eCommerce leaders, account teams, media partners, and leadership stakeholders across the Americas. Over time, you'll help ensure the LEGO Group remains visible, relevant, and effective across retailer search environments while guiding the team into the future of agentic search optimization.
RelocationThere is no relocation budget for this role.
#LI-LW2
#LI-Hybrid
CompensationThe salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you? Here are some of what to expect:
FamilyCare Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
