Director Sales & Marketing

Presbyterian Homes & Services

$71K — $107K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience, preferably in senior living
  • Bachelor's degree in marketing, communications, or related field
  • Expansion experience preferred
  • Strong attention to detail
  • Ability to work independently and efficiently
  • Proficient in English

Responsibilities

  • Monitor marketing productivity and prepare monthly performance reports
  • Conduct performance evaluations and oversee hiring for the Marketing Department
  • Develop and maintain policies for inquiries and admissions
  • Respond timely to all residency inquiries and enhance follow-up processes
  • Evaluate medical and financial applications for residency qualifications
  • Facilitate move-in procedures including contract signing and paperwork collection
  • Coach staff to meet sales productivity standards and provide necessary training
  • Maintain marketing databases and report sales activities regularly
  • Plan and execute community events to engage prospective residents
  • Collaborate with executives to establish budget requirements and marketing strategies

Benefits

  • Eligibility for a sales bonus structure
  • Full-time onsite position (M-F 8am - 4pm)
  • Supportive team culture focused on compassion and mission-driven values
  • Opportunities for career growth and meaningful impact in the community
  • Engagement in community lifestyle initiatives and events
Full Job Description
$71,937.25 - $107,855 annually (base salary, based on years of experience), plus eligibility for a sales bonus structure in addition to base pay!

Westminster Place | Full Time | Sales Department | M-F 8am - 4pm | Onsite

Are you looking for a team where you can bring your passion, strengths, and best self as a Director Sales & Marketing?

Key Responsibilities
  • Administrative/Leadership
    • Monitors marketing productivity on monthly basis to ensure team is achieving minimum number of calls, appointments and deposits and prepares monthly report of key metrics for executive director, chief operating officer and vice president of marketing.
    • Responsible for performance evaluations for campus Marketing Department as well as hiring, department orientation, performance improvement plans.
    • Presents review of Marketing Department Objectives, Strategies and Tactics at monthly sales meeting with executive director, chief operating officer and vice president of marketing.
  • Responding to Inquires:
    • Develop, recommend and maintain policies and procedures for inquiries, admissions, and assignment of residences
    • Respond in a timely and effective way to all inquiries for residency
    • Follow-up with prospects as often as necessary to facilitate a decision to move-in
  • Evaluate Prospects:
    • Evaluate medical applications for appropriateness and work closely with medical staff to verify qualifications
    • Evaluate financial applications for appropriateness to verify qualifications
      • (Fin Aid)
    • Schedule appointments for tours and presentations
  • Facilitate Move-in Procedure:
    • Sign contracts with qualified applicants
    • Collect necessary paperwork from prospective residents
    • Set closing dates within guidelines
  • Productivity and Coaching
    • Achieve productivity standards as outlined in the Corporate Sales Productivity Report
    • Coach and monitor staff to insure productivity standards are met
    • Coach staff and/or arrange for any necessary sales training
  • Maintain Records and Report Results:
    • Oversee the maintenance of the marketing database with regard to basic information as well as ongoing communications with prospects (Enquire)
    • Report all sales and marketing activities on a weekly and monthly basis
    • Oversee the work related to: Create, update and maintain accurate files on all applicants and future residents
  • Other Responsibilities:
    • Plan and execute events that introduce prospective residents to community lifestyle
    • Work with executive director and vice president of marketing to establish budgetary requirements
    • Works with executive director and vice president of marketing to establish an annual sales and marketing plan for the community
    • Other duties assigned

Qualifications & Skills
  • Five or more years of sales experience. Experience in senior living a plus
  • Bachelor's degree with focus in marketing, communications or related field of study
  • Expansion experience preferred'
  • Strong attention to detail
  • Ability to work independently and efficiently
  • English language proficiency

About Presbyterian Living
Presbyterian Living is an independent, not for profit senior living organization offering a full continuum of care-including independent living, assisted living, skilled nursing, and memory care. Since 1904, we've welcomed people from all backgrounds across our communities in Evanston (Westminster Place & Ten Twenty Grove), Lake Forest (Lake Forest Place), and Arlington Heights (The Moorings).
What sets us apart is our commitment to people - residents, families, and employees alike. We're a compassionate, mission driven organization where team members feel supported, valued, and inspired to make a meaningful difference each day.

Ready to Join a Team That Feels Like Family?!
If you're passionate about helping others, excited to grow in your career, and eager to make a real impact, we'd love to meet you.
Apply today and discover the difference you can make at Westminster Place!

#IndeedHP

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