Director of Revenue MarketingPayTrace - RemoteThe Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.
What you'll do:- Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
- Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
- Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
- Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
- Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
- Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
- Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
- Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes.
- Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation.
- Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.
We are seeking a Marketing professional who:- Thinks like a revenue executive-not simply a marketing leader.
- Embraces AI as a transformational business capability rather than a productivity tool.
- Combines strategic vision with hands-on execution.
- Uses data to drive decisions and continuous optimization.
- Challenges conventional thinking and embraces experimentation.
- Operates with urgency, curiosity, and accountability.
- Builds collaborative relationships across Sales, Product, Customer Success, Finance, and Executive Leadership.
- Inspires teams through innovation, transparency, and measurable results.
What we need from you:- 5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability.
- Minimum 3 years leading high performing marketing organizations.
- Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth.
- Experience supporting both direct sales and partner/channel organizations.
- Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement.
- Demonstrated experience implementing AI-powered marketing technologies and automation platforms.
- Experience within SaaS, FinTech, Payments, Technology, IT Services,Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)
- Experience building Account-Based Marketing programs. (Preferred)
- Experience working alongside Revenue Operations organizations. (Preferred)
- Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems.(Preferred)
Salary Range: $130,000-$175,000
Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process
What we offer:We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:
- Medical, Dental, & Vision Coverage
- Flexible Paid Time Off
- 401(k) + Match
- Education Assistance
- Paid Maternity & Paternity Leave
- Mental Health Support & Well-Being Program
- Company-funded Lifestyle Spending Account
To learn more about North and our family of companies, visit our website: https://www.north.com/company/about/our-companies-brands 
