MGM Resorts International

Director Regional Customer Marketing Strategy

MGM Resorts International • $100K — $130K *
Las Vegas, NV 89110In-Person
Hospitality & Recreation
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 4+ years of experience in program management, marketing, or commercial growth
  • Strong understanding of the casino and entertainment customer journey
  • Proficient in managing multiple priorities in fast-paced environments
  • Familiar with agile, sprint-based team dynamics

Responsibilities

  • Drive alignment and execution of growth initiatives for customer segments
  • Identify and shape new growth opportunities through analysis
  • Serve as a conduit for customer segment feedback
  • Prioritize initiatives and influence stakeholder direction
  • Define customer engagement strategy for regional marketing campaigns
  • Develop omni-channel marketing programs with leadership
  • Implement MGM Rewards strategies across properties

Benefits

  • Comprehensive wellness programs for physical, mental, and emotional support
  • Exclusive company-sponsored discounts across various sectors
  • Complimentary parking during and outside of work hours
  • Competitive health, wellness, and income protection benefits
  • Opportunities for professional growth and career development
Full Job Description
Las Vegas, Nevada

THE JOB:

The Director of Regional Customer Marketing Strategy supports the Commercial group by defining, mobilizing, and overseeing execution of initiatives across database, loyalty, and casino marketing. This position owns the segment roadmap and drives end-to-end delivery of high-priority use cases, managing regional strategy to develop, test, and scale solutions that increase customer visits, reduce churn, and grow share of wallet. This role is instrumental in identifying and shaping new growth opportunities by transforming customer and business insights into actionable initiatives and investment cases, reimagining how MGM engages with its customer segments across MGM Resorts Intl and online gaming.

The position requires strong leadership, sound judgment, and exceptional decision-making and problem-solving skills. The Director will maintain productive relationships with property teams, partners, and Commercial Strategy and Consumer Engagement teams, collaborating across the MGM organization to ensure alignment and execution of customer segment priorities. All duties must be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

THE DAY-TO-DAY:

  • Drive alignment and execution of growth initiatives for key customer segments, ensuring progress toward defined milestones and owning the segment roadmap including epics, success metrics, and sequencing across Commercial, Technology, Properties, Loyalty, and Marketing.
  • Identify, evaluate, and shape new growth opportunities by assessing customer needs, business performance, and competitive dynamics; develop business cases and test and learn plans with Analytics and Finance.
  • Serve as the enterprise feedback conduit for assigned segments, incorporating insights into future roadmap priorities and removing roadblocks to keep delivery on track.
  • Prioritize initiatives across stakeholder groups and influence direction based on segment and regional priorities.
  • Define customer engagement strategy across regional properties for gaming and non-gaming direct marketing campaigns.
  • Develop omni-channel marketing programs (direct mail, email, digital) in partnership with Personalization, Data Science, and Regional Marketing leadership.
  • Implement enterprise-wide MGM Rewards strategies and best practices across assigned properties.
  • Partner with Data Science and Analytics to develop offer amounts based on customer valuation and define consumer engagement best practices; monitor competitor direct marketing strategies to ensure strong market positioning and share capture.
  • Collaborate with Data Science, Analytics, IT, and Digital teams to design innovative customer engagement campaigns; review pacing reports and adjust campaigns to maximize effectiveness.
  • Manage test and learn campaigns and define roadmaps to scale successful learnings.
  • Work across Commercial, Technology, Properties, and Centers of Excellence to align strategy and execution; identify and engage necessary subject matter experts to support delivery of segment and engagement priorities.
  • Establish and communicate priorities, set performance objectives, hold staff accountable, and create a work environment that promotes teamwork, recognition, mutual respect, and employee satisfaction.


THE IDEAL CANDIDATE:

  • The ideal candidate is a strategic and results-driven professional with a bachelor's degree and 4+ years of experience leading cross-functional initiatives in program management, marketing, or commercial growth. They excel at managing multiple priorities, aligning stakeholders, and delivering high-quality results in fast-paced environments.
  • They are comfortable working in agile, sprint-based teams and have a strong understanding of the casino and entertainment customer journey, including key drivers of guest engagement and value. The successful candidate embraces technology and AI-enabled tools to improve productivity, automate processes, and scale program execution while maintaining a focus on business impact and operational excellence.


THE PERKS & BENEFITS:

  • Comprehensive wellness programs designed to support employees' physical, mental, and emotional well-being.
  • Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
  • Complimentary parking both during and outside of scheduled work hours.
  • Competitive health, wellness, and income protection benefits for eligible employees.
  • Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.


VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=11613

Are you ready to JOIN THE SHOW? Apply today!

About MGM Resorts International

MGM offers building operations, building maintenance, facilities management, lease administration, property accounting, financial reporting, contract management, and construction management services. They manage multifamily market-rate housing for property owners and residents.

MGM Resorts International Careers

Join the vibrant team at MGM Resorts International, a global leader in hospitality and entertainment, and experience a career filled with innovation, leadership, and growth. As part of our dynamic team, you will have the opportunity to work alongside the best professionals in the industry and contribute to an environment rich in diversity and inclusivity.

Work You’ll Do

At MGM Resorts International, we are committed to creating memorable experiences for our guests and providing unparalleled service. Whether you are interested in hotel operations, casino management, or culinary arts, we offer a variety of job opportunities that will allow you to showcase your skills and advance your career.

Transform Your Career

Lead and innovate with MGM Resorts International, where we encourage professional growth and leadership development through robust training programs and hands-on experience. Our commitment to innovation and excellence has made us a leader in the hospitality industry, and by joining our team, you can be a part of that legacy.

Join a Leading Team

Collaborate with a diverse group of talented individuals who are passionate about hospitality and entertainment. MGM Resorts International is home to a team of over 50,000 dedicated professionals, all working together to bring our unique brand of excitement and luxury to guests around the world.

Introducing the MGM Resorts International Career Development Program

We are proud to offer a comprehensive career development program designed to nurture your professional growth and prepare you for leadership roles within the company. From internships to full-time positions, MGM Resorts International provides a pathway for career advancement and personal achievement.

Innovate and Lead

Participate in groundbreaking projects and initiatives that set the standard for the hospitality industry. At MGM Resorts International, your innovative ideas and proactive approach to problem-solving will drive the success of our company and redefine the guest experience.

Be Part of a Great Team

Experience a company culture that values teamwork, communication, and respect. At MGM Resorts International, we believe that every team member plays a crucial role in our success, and we are committed to fostering an inclusive workplace where everyone can thrive.

Future-Proof Your Career

With MGM Resorts International, the sky is the limit when it comes to your career potential. Take advantage of our extensive training and development programs, benefit from mentorship and networking opportunities, and build a resume that stands out in the competitive hospitality industry.

Explore Job Opportunities

Discover the exciting employment opportunities at MGM Resorts International. From front-line positions to executive roles, we offer a range of career paths that cater to a variety of interests and expertise.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

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Learn more about MGM Resorts International
Size
42,000 employees
Market Cap
$12.9 billion
Industry
Hospitality & Recreation
Net Income
-$1 billion
Founded
2000
5 Year Trend
+0.4%
Revenue
$5.1 billion
NASDAQ
MGM
* Ladders Estimates

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