Job DescriptionThe Director, Public Opinion and Polling/Commercial Business plays a pivotal role in driving the research initiatives of our organization, with a primary focus on consumer polling across many issues and industries (consumer issues, behaviors and decision-making). This position is crucial for expanding our presence in our commercial markets, supporting clients across a number of sectors including tech, financial services, media, nonprofit, industry associations, and academic research organizations. The Director will lead account teams to design and execute comprehensive research programs, ensuring alignment with client needs and industry trends.
Key Responsibilities:
- Lead and manage account teams in the design and implementation of qualitative and quantitative research projects tailored to client objectives.
- Develop and maintain strong, collaborative relationships with corporate clients, focusing on both business retention and expansion.
- Oversee the entire business development process, including identifying opportunities, capturing leads, proposal development, and contract negotiation.
- Employ advanced research methodologies and techniques, such as qualitative ideation, social listening, and other experimental methods in communications research.
- Actively contribute to thought leadership by publishing insights and participating in industry forums.
- Maintain a deep understanding of market trends, Ipsos' products and services, and the competitive landscape in the polling, communications development and measurement research domain.
- Manage partnerships with a range of organizations, including large, medium and small businesses.
Required Skills and Experience:
- Minimum of 5-to-7 years of experience in research and insights with a proven track record in generating new business and expanding existing relationships.
- Demonstrated experience leading research and advisory services for commercial clients, including communications/PR firms and nonprofit sectors.
- Proficiency in business development skills: prospecting, qualifying, presenting, needs assessment, and closing deals.
- Strong client service orientation with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both verbal and written, with the ability to deliver effective presentations.
Preferred Qualifications:
- Master's degree in Market Research, Finance, Economics, Public Policy, Market Research, or a related field preferred, but not required.
- Familiarity with experimental research methods and cutting-edge technologies, such as eye tracking and behavioral science applications.
If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $105,000 to $120,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What's in it for you: At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US
About the TeamThe Public Affairs Service Line is the world leader in Social and Opinion Research. We work with clients on political and public opinion polling, citizen and stakeholder management, social policy improvement, sustainable development strategy and identifying societal trends and perceptions across several sectors. We assess how government and public affairs policies as well as societal trends and views impact our client's brand/products/markets.
