Role OverviewAthletes First is hiring a Director of Properties & Media Sales, based in our New York City office to drive revenue growth across our portfolio of brand platforms. We're looking for a proven dealmaker who can architect integrated partnerships that span live experiences, premium content, and best-in-class athlete talent and execute across the full sales cycle.
Key Responsibilities & Duties- Sell integrated sponsorships across our portfolio of proprietary tent-pole properties, including marquee experiential activations, signature event series, and emerging platforms across the sports and culture calendar.
- Sell into our media and content portfolio, including athlete- and coach-led franchises, original video series, podcasts, and branded content produced in partnership with our in-house creative team.
- Develop integrated pitches that bring together Properties, Media, and elite talent from the Athletes First roster into category-exclusive partnerships.
- Prospect, qualify, and close new business with national brands and their agencies of record; grow, expand, and renew existing partnerships.
- Partner cross-functionally with internal Properties, Content, Talent, and Marketing teams to deliver compelling, insight-driven solutions for clients.
- Lead deal structuring and negotiation end-to-end, including pricing, scope, contracting, and approvals
- Steward partnerships post-sale alongside our Account Management team to ensure flawless execution, drive renewals, and identify upsell opportunities.
- Represent Athletes First externally at industry events, client meetings, and key cultural moments to build the brand and grow the network
Qualifications - 6+ years of sponsorship, media, or integrated brand-partnership sales experience, ideally spanning a mix of live events, content/IP, and talent.
- Proven track record of closing six- and seven-figure integrated deals with national brands and holding-company agencies.
- Strong existing relationships with senior brand decision-makers (CMOs, Heads of Sponsorship/Partnerships, Brand and Media leads) and agency partnership teams.
- Demonstrated ability to build creative, insight-led pitches and navigate complex, multi-stakeholder deals.
- Sharp commercial instincts with comfort across pricing, deal structure, and contract negotiation.
- Excellent written and verbal communicator; a polished presenter in person and on camera.
- Collaborative operator who thrives in a cross-functional environment and treats internal teams like clients.
- Self-starter with disciplined pipeline habits and a builder's mindset - energized by a high-growth environment where the playbook is still being written.
What We Offer - Medical, Dental, Vision & Life Insurance
- Exposure to the highest levels of professional sports and a front-row seat working alongside elite NFL athletes, coaches, and front office executives