Director, Property & Media Sales

Athletes First

$100K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in sponsorship, media, or integrated brand partnerships, ideally with live events and talent.
  • Successful history of closing six- and seven-figure deals with national brands and agencies.
  • Strong relationships with senior brand and agency decision-makers, including CMOs and partnership leads.
  • Ability to create creative, insight-driven pitches and manage complex deals involving multiple stakeholders.
  • Commercially savvy with expertise in pricing, deal structuring, and contract negotiations.
  • Outstanding written and verbal communication skills, well-presented on camera and in person.
  • Collaborative team player who treats internal teams as clients and thrives in a cross-functional setting.
  • Self-motivated with a disciplined approach and a mindset geared towards high growth.

Responsibilities

  • Sell integrated sponsorships for marquee events and experiential activations.
  • Promote the media and content portfolio, including video series and branded content.
  • Develop comprehensive pitches incorporating Properties, Media, and elite talent for exclusive partnerships.
  • Identify, qualify, and secure new business while nurturing existing partnerships.
  • Work with internal teams to create compelling, data-driven solutions for clients.
  • Handle end-to-end deal structuring and negotiation, ensuring clarity in pricing and contracts.
  • Oversee post-sale partnership management and work with the Account Management team to drive renewals and identify upsell opportunities.
  • Act as the face of Athletes First at industry events and key client meetings to build brand presence.

Benefits

  • Medical, Dental, Vision & Life Insurance
  • 401k Retirement Plan
  • Cell Phone Reimbursement
  • Flexible PTO
  • Opportunity to work closely with elite NFL athletes, coaches, and executives in professional sports.
Full Job Description
Role Overview
Athletes First is hiring a Director of Properties & Media Sales, based in our New York City office to drive revenue growth across our portfolio of brand platforms. We're looking for a proven dealmaker who can architect integrated partnerships that span live experiences, premium content, and best-in-class athlete talent and execute across the full sales cycle.

Key Responsibilities & Duties
  • Sell integrated sponsorships across our portfolio of proprietary tent-pole properties, including marquee experiential activations, signature event series, and emerging platforms across the sports and culture calendar.
  • Sell into our media and content portfolio, including athlete- and coach-led franchises, original video series, podcasts, and branded content produced in partnership with our in-house creative team.
  • Develop integrated pitches that bring together Properties, Media, and elite talent from the Athletes First roster into category-exclusive partnerships.
  • Prospect, qualify, and close new business with national brands and their agencies of record; grow, expand, and renew existing partnerships.
  • Partner cross-functionally with internal Properties, Content, Talent, and Marketing teams to deliver compelling, insight-driven solutions for clients.
  • Lead deal structuring and negotiation end-to-end, including pricing, scope, contracting, and approvals
  • Steward partnerships post-sale alongside our Account Management team to ensure flawless execution, drive renewals, and identify upsell opportunities.
  • Represent Athletes First externally at industry events, client meetings, and key cultural moments to build the brand and grow the network

Qualifications
  • 6+ years of sponsorship, media, or integrated brand-partnership sales experience, ideally spanning a mix of live events, content/IP, and talent.
  • Proven track record of closing six- and seven-figure integrated deals with national brands and holding-company agencies.
  • Strong existing relationships with senior brand decision-makers (CMOs, Heads of Sponsorship/Partnerships, Brand and Media leads) and agency partnership teams.
  • Demonstrated ability to build creative, insight-led pitches and navigate complex, multi-stakeholder deals.
  • Sharp commercial instincts with comfort across pricing, deal structure, and contract negotiation.
  • Excellent written and verbal communicator; a polished presenter in person and on camera.
  • Collaborative operator who thrives in a cross-functional environment and treats internal teams like clients.
  • Self-starter with disciplined pipeline habits and a builder's mindset - energized by a high-growth environment where the playbook is still being written.

What We Offer
  • Medical, Dental, Vision & Life Insurance
  • 401k Retirement Plan
  • Cell Phone Reimbursement
  • Flexible PTO
  • Exposure to the highest levels of professional sports and a front-row seat working alongside elite NFL athletes, coaches, and front office executives

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