Microsoft

Director, Product Marketing

Microsoft • $130K — $251K *
Mountain View, CA 94040In-Person
Enterprise Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Master's or Bachelor's Degree in Marketing, Computer Science, Business or related fields with relevant experience combination.
  • 8+ years in Product Marketing or related role, with a track record of cross-organizational leadership.
  • Experience in customer listening strategies that shape product development decisions.
  • Strong ability to build trust and influence senior leadership relationships.
  • Proficient in creating compelling product positioning and value propositions.
  • Adaptable to uncertainty, thriving in iterative and evolving business environments.
  • Data-driven with skills in trend analysis and hypothesis testing.
  • Demonstrated organizational savvy to navigate complex teams for alignment.

Responsibilities

  • Lead strategies to gather market intelligence and customer insights for growth identification.
  • Collaborate closely with field teams to connect with clients and understand their needs.
  • Analyze competitors and articulate Microsoft’s positioning in the market.
  • Develop insights from research and competitive analyses for strategic decisions.
  • Mobilize internal teams to act upon synthesized customer feedback.
  • Create differentiated value propositions that resonate with customer goals.
  • Drive effective product launches with clear goals and impactful marketing strategies.
  • Act as a leader in generative AI discussions with industry executives and at events.

Benefits

  • Comprehensive health insurance coverage for employees and their families.
  • Access to continuous learning and development resources.
  • Opportunities for career advancement within a global organization.
  • Support for work-life balance through flexible working options.
Full Job Description
Responsibilities

Customer Listening and Market Signals
  • Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities and inform product roadmap.
  • Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs.
  • Understand competitors' strengths, weaknesses, Microsoft's competitive positioning, and anticipate the business implications.
  • Provide subject matter expertise when developing insights from market or user research, competitive analyses, and industry trends.
  • Synthesize and articulate customer feedback, mobilizing internal teams to address it.

Product Positioning, Value Proposition and Messaging
  • Lead the creation of a differentiated value proposition that aligns with customer goals.
  • Drive the development of product positioning, value proposition pillars with tangible proof points and crisp messaging, aligned across stakeholders.
  • Support partner teams in the client facing communication and enablement.
  • Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.

Go-to-Market
  • Lead v-teams and direct marketing strategies for effective product releases, maximizing adoption and customer satisfaction.
  • Set clear goals and impact metrics, orchestrating cross-functional teams to leverage the appropriate marketing and sales channels to achieve them.
  • Develop and execute impactful launch strategies that leverage key industry and first-party events, setting clear release schedule goals for the Product Management teams.

Thought Leadership and GAI Adoption Acceleration
  • Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and in select industry events.
  • Provide guidance to internal partners on Microsoft's differentiated value proposition and point of view of how we Microsoft can grow ad revenue based on solid understanding of customer needs and industry landscape.

Scale Enablement
  • Ensure that Learning and Development, Sales and Marketing teams know our roadmap, positioning and value proposition, empowering them to scale enablement across clients and internal teams.
  • Lead select and strategic product training sessions, driving excitement and clarity around key product announcements.

Growth Mindset and Inclusive Thinking
  • Proactively seek feedback from a diverse group of clients and users, uncovering new growth opportunities and mitigating bias in AI products.
  • Lead a "always learning" culture with constant assessment of what we can do better, encouraging open and honest conversations and reflections, while ensuring that all voices are heard.


Qualifications

Required Qualifications:
  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business.
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.
    • OR equivalent experience.

Preferred Qualifications:
  • 8+ years experience in Product Marketing, Product Management or similar role, leading cross-organizational teams and working with Engineering partners.
  • Proven track-record in applying different customer listening approaches to inform and influence product development.
  • Experience cultivating trust-based relationships directly with senior level leaders internally.
  • Solid product positioning and value proposition development skills, with experience in leading differentiated value propositions and translating complex features into compelling narratives.
  • Capacity to deal with ambiguity and iterate with partners to refine new concepts and business models.
  • Demonstrates curiosity and actively explores options. Responds efficiently to changing demands and circumstances, maintaining a constructive attitude.
  • Data-Driven Problem Solver: Uses data to identify trends and prioritize work. Set up hypotheses and test them out to inform how we should scale.
  • Organizational agility/savvy and ability to work across organizational boundaries to build alignment at multiple levels of leadership and drive closure on issues.
  • Experience leading product marketing and/or go-to-market strategy for CRM, MarTech, sales productivity, or other enterprise SaaS platforms, including translating complex capabilities into clear positioning, driving adoption and change management, and influencing cross-functional teams across Product, UX, Sales, Enablement, and Operations.
  • Advertising industry experience: deep knowledge of the digital advertising landscape. It can be on the agency, publisher, or brand side.


#MicrosoftAI

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

Microsoft Careers

Join Microsoft today and be part of a company that values innovation, leadership, and diversity in its workforce. As a global leader in technology and digital transformation, Microsoft offers unparalleled job opportunities that propel your career to new heights.

Explore Career Opportunities at Microsoft

Whether you're a seasoned professional looking for your next challenge or a recent graduate eager to start your career, Microsoft has a position that suits your skills and ambitions. We are committed to fostering a culture of growth and learning, where every team member is supported in expanding their horizons.

Internship Programs

Kickstart your career with a Microsoft internship. Our internships provide invaluable workplace experience and networking opportunities in a supportive and dynamic environment. You'll work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in technology.

Employment Benefits

Choosing a career at Microsoft means more than just a job. Our employees enjoy a range of benefits designed to empower them both professionally and personally. These include comprehensive health benefits, flexible working conditions, and opportunities for career advancement through professional development and diversity training.

Inclusive Culture and Diversity

At Microsoft, we believe that innovation comes from diversity of thought and inclusion. We are committed to a workplace where everyone feels valued and inspired. Our leadership is dedicated to fostering an environment where diverse perspectives lead to breakthrough innovations and a competitive edge.

Grow with Us

Career growth at Microsoft is about more than climbing the corporate ladder; it's about continuous learning, expanding your skills, and improving your capabilities. With access to various leadership and training programs, you can evolve as a professional and make a significant impact within the company and on the global stage.

Hiring Process

Our hiring process is designed to identify true potential. Starting with a review of your resume, followed by interviews that assess your problem-solving abilities and cultural fit, we ensure that all candidates have a fair chance to demonstrate their strengths and potential to contribute to our team.

Networking and Professional Development

Microsoft is a place where you can build a professional network that spans the globe. Our employees benefit from connections with top-tier professionals and industry leaders, which opens doors to innovative projects and collaborative opportunities that are second to none.

Join Our Team

If you're ready to take on exciting challenges and make a difference in the world of technology, explore the job opportunities at Microsoft. Search for open positions that match your skills and interests, and prepare to embark on a rewarding career path filled with innovation and opportunities for personal and professional growth.

Stay Connected

Keep up to date with the latest at Microsoft Careers by subscribing to our job alert emails. Get tailored content that aligns with your career preferences and discover the exciting and rewarding opportunities that await at Microsoft.

SEARCH MICROSOFT JOBS

At Microsoft, your future is limitless. Join us in our mission to empower every person and every organization on the planet to achieve more. Your journey with Microsoft starts here.
Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Microsoft

More Enterprise Technology Jobs

Find similar Director, Product Marketing jobs:

NationwideMountain View, CA