OVERVIEWThe
Director, Product Marketing is responsible for shaping and executing product and category marketing strategies that drive profitable growth across Libbey's portfolio. This role serves as the bridge between customer needs, market insights, innovation, and commercial execution, ensuring our products are positioned to win in the marketplace.
The
Director, Product Marketing leads the development of category strategies, go-to-market plans, product launches, and portfolio optimization efforts while partnering closely with Sales, Brand Marketing, Insights, Operations, Supply Chain, and Finance. Success in this role requires strong commercial acumen, strategic thinking, cross-functional leadership, and a passion for delivering value to customers and end users.
RESPONSIBILITIESProduct Marketing & Category Strategy- Develop and execute category and product marketing strategies aligned to business objectives and growth priorities.
- Translate customer, consumer, and market insights into actionable strategies that drive demand and portfolio performance.
- Identify market opportunities, competitive trends, and emerging customer needs to inform product and commercialization decisions.
- Partner with commercial teams to develop annual and long-range category growth strategies.
Commercialization & Go-to-Market Leadership- Lead go-to-market strategies for new product launches, product line extensions, and portfolio initiatives.
- Develop compelling product positioning, messaging, value propositions, and commercialization plans.
- Partner with Sales and Channel Marketing to create tools, programs, and customer-facing materials that support successful execution.
- Monitor launch performance and incorporate learnings into future commercialization efforts.
Portfolio Performance & Lifecycle Management- Monitor portfolio health and performance across key categories.
- Lead product lifecycle initiatives, including product enhancements, portfolio optimization, SKU rationalization, and assortment recommendations.
- Evaluate business opportunities and make recommendations based on customer demand, growth potential, profitability, and strategic alignment.
- Support regular portfolio reviews and performance reporting.
Customer & Market Insights- Leverage customer, consumer, competitive, and industry insights to inform business decisions.
- Partner with Insights and Commercial teams to identify unmet needs and growth opportunities.
- Use data and analytics to guide category strategies, marketing investments, and product decisions.
Cross-Functional Leadership- Partner closely with Sales, Brand Marketing, PMO, Operations, Supply Chain, Sourcing, Finance, and Customer Experience teams to align priorities and deliver business results.
- Lead cross-functional commercialization efforts from concept through launch and post-launch evaluation.
- Influence decision-making and drive alignment across a matrixed organization.
People Leadership- Lead, coach, and develop a high-performing Product Marketing team.
- Establish clear goals, operating rhythms, and accountability measures.
- Build organizational capability in product marketing, category management, commercialization, and strategic planning.
- Foster a collaborative, customer-focused, and results-oriented team culture.
REQUIREMENTS & QUALIFICATIONS- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
- 10+ years of progressive experience in Product Marketing, Category Management, Brand Marketing, Commercial Strategy, or related fields.
- 4+ years of people leadership experience.
- Demonstrated success developing and executing go-to-market strategies and commercialization plans.
- Strong analytical and financial acumen with the ability to translate insights into business recommendations.
- Experience working cross-functionally within a matrixed organization.
- Excellent communication, presentation, and influencing skills.
COMPETENCIES FOR SUCCESS - Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
- Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
- Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
- Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.
- Lead & Develop: Coach, mentor and motivate team members to drive high levels of productivity and achievement. Inspire and empower others to achieve organizational goals and be innovative in a safe environment. Drive engagement by fostering open communication and collaboration.
- Plan & Execute: Manage work effectively, setting clear performance expectations and holding yourself and team members accountable for outcomes. Actively monitor performance, providing clear and concise feedback. Act with fairness and integrity in all situations.
- Influential Leadership: A self-aware, transparent, inclusive, encouraging and supportive leader, prioritizing the company's needs. A steward of engagement who utilizes influence to drive actions that align to Libbey's values. Champion engagement, creating an inclusive, positive and meaningful experience for all Makers. Develop a legacy of great talent within your function; understand the importance of investing in our associates.
- Strategic Leadership: Consistently share the importance of connecting your functional strategy to Libbey's strategy, leading to successful completion of business goals. Create engagement and understanding - communicate a clear and compelling vision with a concise roadmap and expectations. Live One Libbey, investing in the planning and collaboration across functions for the greater good of the company.
