Position OverviewCeva is seeking an experienced and highly strategic Product Marketing Director for our Sensors & Audio Business. This individual will lead outbound product marketing activities while driving go-to-market strategy, product strategy and roadmap development, customer engagement, and cross-functional alignment across sales, engineering, and marketing.
The ideal candidate combines strong technical understanding with business and market leadership experience in sensors, audio, embedded software, consumer electronics, and/or semiconductors. This role requires close collaboration with the the business R&D team located in Rockville, MD, Ceva's worldwide sales team, corporate marketing, and our global customers to define winning product strategies and deliver differentiated solutions aligned with market needs.
ResponsibilitiesGo-to-Market Leadership- Own product positioning, messaging, and value proposition development for Ceva's MotionEngine™ sensor fusion and RealSpace® spatial audio solutions.
- Define and drive outbound marketing strategy including product launches, pricing, competitive positioning, collateral creation, and customer-facing content.
- Partner closely with the corporate marketing team to develop sales tools, white papers, webinars, digital campaigns, and trade show messaging.
- Conduct competitive analysis and monitor industry trends in spatial audio (headphones, TWS, gaming, AR glasses), motion remote control, robotics, and IMU sensor fusion markets.
Customer & Sales Engagement- Collaborate with global sales and FAE teams to drive pipeline development, customer adoption, and revenue growth.
- Support Ceva's global sales teams with customer-facing presentations, technical and business positioning, and strategic account engagement.
- Engage directly with OEMs, semiconductor companies, and ecosystem partners to understand requirements and identify growth opportunities.
- Direct the operations of the sensor fusion components product line working with operations staff, global distributors and silicon / sensor partners.
- Be the business owner in licensing and contract negotiations working in collaboration with legal, finance and sales.
Product Strategy & Roadmap Development- Gather and synthesize market intelligence, customer feedback, competitive insights, and sales input to shape product strategy and R&D priorities.
- Develop and maintain the product roadmap in partnership with the business and engineering leadership.
- Drive alignment between business objectives, product investments, and technology innovation.
Cross-Functional Leadership- Act as the business focal point between sales, marketing, and legal.
- Participate in quarterly business reviews and management updates and contribute insights on market opportunities, customer engagements, competitive landscape and product strategy.
- Define business cases, pricing models, licensing structures, and commercialization strategies.
- Support Ceva corporate strategic partnerships and ecosystem engagement activities.
Qualifications- Bachelor's degree in Engineering, Computer Science, Electrical Engineering, Marketing, Business, or related field
- 10+ years of experience in product marketing, product management, product line management, or business development within embedded software, consumer electronics, audio, sensing, semiconductors, or related technology markets.
- Experience working with consumer electronics OEMs and semiconductor customers.
- Demonstrated success driving product positioning, go-to-market strategy, and customer engagement.
- Ability to translate complex technical concepts into compelling customer value propositions.
- Strong communication and presentation skills with experience engaging executive audiences and customers.
- Solid understanding of embedded systems, consumer electronics value chains, and associated licensing business models.
- Proven ability to influence cross-functional teams and operate effectively in a global organization.
- Ability and willingness to travel globally as needed.
- Experience in spatial audio, IMU sensor fusion, Smart TV, headphone/TWS, XR, robotics, and/or AI-enabled software applications.
- Experience working with software and hardware product roadmaps.
- MBA or advanced technical degree.
Department Technology Role Project Manager Locations Mountain View, CA, Rockville, MD Remote status Hybrid Client Name CEVA
