Generate Capital

Director, Power Markets Fundamentals

Generate Capital$165K — $210K *
Energy & Utilities
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in electricity markets, especially with ISOs/RTOs, utilities, or energy consulting firms.
  • Proven expertise with production cost models like Plexos, PROMOD, or Aurora.
  • Strong quantitative skills with proficiency in Python, SQL, or similar data analysis tools.
  • Familiarity with regulatory proceedings and resource adequacy across U.S. markets.
  • Exceptional communication skills to convey complex analyses to executive audiences.
  • A demonstrated passion for energy transition and market intelligence.
  • Entrepreneurial mindset ready to face uncomfortable challenges.

Responsibilities

  • Lead decision-making for greenfield development and M&A by analyzing large load dynamics in electricity markets.
  • Build strategic relationships with renewable energy and powered land developers.
  • Assess consultant merchant curves and provide recommendations aligning team assumptions.
  • Support customer and PPA price research for competitive positioning.
  • Oversee utility engagement for large load interconnections.
  • Execute ad hoc analyses and research projects for commercial inputs.
  • Present market developments to the Board and Executive Team, contributing to the company's growth strategy.

Benefits

  • Health care benefits including medical and dental coverage.
  • Retirement benefits with options for savings and investments.
  • Paid time off policies including sick leave and vacation days.
  • Parental leave to support family growth.
  • Discretionary bonus opportunities based on performance.
Full Job Description
This role is the lead for power markets analysis. Director will model how large-load demand, co-located or relevant associated generation, and battery storage are valued and dispatched across U.S. wholesale electricity markets. Core workstreams include production cost modeling, basis and curtailment analysis, power flow modeling (in tandem with our Grid IX director), merchant exposure quantification, and PPA valuation. The Director will also help lead utility engagement efforts to interconnect large loads. The position requires building this function from scratch - standing up the data infrastructure, tooling, and internal workflows - while delivering analysis to teams across the company and data center developer customers on a regular cadence.

What you will be doing at Generate Capital as the Director, Power Market Fundamentals:
  • Drive decision-making on prioritization for greenfield development and M&A activities by developing deep familiarity with large load and powered land dynamics across U.S. electricity markets.
  • Support efforts to build strategic relationships with leading renewable energy and powered land developers.
  • Assess and interpret consultant merchant curves (energy, RECs, capacity, ancillary services) and make recommendations on uses and sensitivities based on the underlying assumptions. Coordinate with multiple teams (Transmission, Investments, Strategy) to create consistency on underlying assumptions that support basis, price, curtailment, transmission/grid, and other analyses.
  • Assist the Origination team with customer and PPA price research, contributing to competitive positioning and deal structuring.
  • Oversee utility engagement efforts related to interconnecting large loads.
  • Complete ad hoc analyses and research projects as needed for internal groups that require commercial or market fundamentals input.
  • Provide periodic updates and presentations to the Board and the Executive Team on market developments most relevant to the company's growth strategy.
  • Over time, build proprietary internal infrastructure including price forecasts, basis/curtailment analysis, and a unified market strategy deck used by both Origination and Finance.


Candidate qualifications & core characteristics:
  • A demonstrated passion for the energy transition and deep conviction in the role of market intelligence in driving investment decisions
  • 8+ years of experience in electricity markets, including roles at an ISO/RTO, utility, IPP, power trading desk, or energy consulting firm (e.g., Aurora Energy Research, Wood Mackenzie, ICF, PA Consulting).
  • Hands-on experience with production cost models (e.g., Plexos, PROMOD, UPLAN, Aurora, EnCompass) and familiarity with nodal price forecasting methodologies.
  • Familiarity with regulatory proceedings, integrated resource planning (IRP), and resource adequacy frameworks across key U.S. markets.
  • Strong quantitative and analytical skills, including proficiency in Python, SQL, or similar tools for data analysis, modeling, and visualization.
  • Working knowledge of market data platforms and subscriptions (e.g., YES Energy, Enverus, Wood Mackenzie, S&P Global) and the ability to critically evaluate third-party merchant curves and price forecasts.
  • Outstanding communication skills with the ability to distill complex market analyses into clear recommendations for executive, Board, and deal-team audiences.
  • Unimpeachable integrity and glowing references
  • High level of self-awareness and humility, with excitement about confronting uncomfortable situations or new challenges
  • Intellectual agility, curiosity, and creativity; problem-solving is your default mode
  • Entrepreneurial spirit: flexibility, comfort with risk, recognition that "perfect can be the enemy of the good"


Generate's compensation packages are dependent on the facts and circumstances of each case. Salary decisions take into account a wide variety of factors including, but not limited to: skill sets, experience and training, licensure and certifications, geographic location, and other business and organizational needs. A reasonable estimate of the base salary range for this role is $165,000 - $210,000. In addition, the compensation package may include a discretionary bonus and other benefits, including health care benefits, retirement benefits, benefits permitting paid days off (including sick leave, parental leave, and paid time off or vacation benefits), and other benefits that must be reported for federal tax purposes. It is not typical for an individual to be hired at the top of this range.

About Generate Capital

Generate Capital is a renewable energy infrastructure company that finances, owns, and operates sustainable infrastructure projects. The company was founded in 2014 and is headquartered in San Francisco, California. Generate Capital's projects include solar, wind, energy storage, and waste-to-energy facilities. The company provides financing and expertise to help its partners develop and operate these projects. Generate Capital has received funding from various investors, including the Alaska Permanent Fund, the Australia-based QIC Global Infrastructure Fund, and the European Investment Bank.
Learn more about Generate Capital
Size
50 employees
Industry
Founded
2014

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