Director, Performance Media

January Digital

$135K — $165K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years managing paid media across diverse digital channels including search, social, display, and video.
  • 4+ years leading multi-layered teams effectively.
  • Strong expertise in Google Ads and Paid Social is essential.
  • Demonstrated experience in performance media principles, particularly in e-commerce and retail environments is preferred.
  • Experience with advanced measurement methodologies like incrementality testing is strongly preferred.
  • Proficient in managing large-scale media budgets, ideally exceeding $20MM annually.
  • Ability to create innovative multi-channel media plans based on quantitative and qualitative data.

Responsibilities

  • Devise a strategic vision to meet client objectives while showcasing thought leadership.
  • Understand client businesses thoroughly to leverage data for consistent results and growth opportunities.
  • Build trust through excellence in performance and brand marketing, focusing on data-driven plans.
  • Identify industry changes and technology innovations to suggest proactive solutions to clients.
  • Manage client communications and client service expectations to drive account success and growth.
  • Direct operations to ensure effective media delivery and campaign management through data analysis.
  • Guide team management and development to achieve positive outcomes and growth opportunities.

Benefits

  • Competitive pay and 401k matching with bi-annual bonus eligibility.
  • Flexible PTO and Half-Day Fridays.
  • Paid time off for philanthropic efforts and volunteer work.
  • Fully covered medical, dental, and vision insurance.
  • Annual Wellness Stipend to support personal health.
  • Hybrid work environment with offices in both NYC and Dallas with a flexible attendance policy.
  • Comprehensive parental benefits including paid leave and a scholarship fund.
Full Job Description
About the role

Team January Digital is looking to fill a Director role for our agency team. This role requires deep past experience across the digital media landscape and you will be most successful if you have had hands-on experience in multiple channels. You will be the key leader in the strategic development of your client(s) digital media and how it relates to their business objectives. You will drive communication around industry thought leadership and be seen as a thought leader within your own team and for your own clients. An important part of this job is to be the main strategic lead with your client(s) to be knowledgeable about the industry around you which will help inform strategic goals, drive success through your team's operations and develop opportunities to enable growth. Inside January Digital, you will also have a role of overseeing and managing a team and are held accountable for the functions within your agency team.

Responsibilities
  • Devise the vision to achieve client's strategic objectives through meaningful thought leadership.
  • Develop a deep understanding of each client's business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value.
  • Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals.
  • Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
  • Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning.
  • Lead management of client communication needs across the team and strive to exceed client service expectations.
  • Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations.
  • Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
  • Lead strategic client relationship development and identify opportunities to achieve business growth.
  • Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals.
  • Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners)
  • Proactively work together across teams internally to drive agency development with new business opportunities.
  • Travel Requirements: This role requires up to 25% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Qualifications
  • 9+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video
  • 4+ years' experience managing multi-layered teams
  • Strong hands-on expertise in Google Ads and Paid Social is required
  • Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels with a strong focus on e-commerce and retail clients preferred
  • Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks is strongly preferred
  • Experience managing large-scale media budgets (ideally $20MM+ annually)
  • Experience across affiliate marketing and brand media is a plus
  • Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients - you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies.
  • Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
  • Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.
  • Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward.
  • Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
  • Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment. You are agile in both leadership and execution.
  • Consistently demonstrates behavior in line with January Digital's core traits.
  • Agency or consultancy expertise and comprehensive business understanding in the retail, CPG, or technology landscape preferred.
  • Experience working with creative and development teams to produce and iterate digital assets preferred.
  • NYC-based or willingness to work from the NYC office in line with hybrid expectations preferred
  • U.S. citizenship or permanent residency is required for this position.

Benefits & Perks
  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.

The base salary range for this role in New York City is $135,500 to $165,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to qualifications for the role, experience level, skillset, and specific work location. We expect the majority of the candidates who are offered roles at January Digital to enter the organization at a pay rate across this range and based on these factors, with room for internal growth through our annual merit increases.

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