Job DescriptionWe are looking for you - a dynamic, data-driven, best-in-class talent to join as the
Director, Performance Marketing, Programmatic + Search. This is an important role within the Growth Marketing organization, specifically the Performance Marketing team. You will lead the Programmatic + Search team in planning and executing strategies and tactics, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.
Role Overview You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization. You'll execute the vision for how these channels drive incremental growth and engagement, oversees cross-channel testing and measurement, and serves as a thought partner to Growth Strategy, Analytics, Finance, and external platform partners.
Key Responsibilities - Own Programmatic + Search strategy and execution across platforms including Google, Amazon and others.
- Lead the day-to-day management of partner relationships with Programmatic platforms, ensuring the partners are delivering against Peacock business goals and driving innovation.
- Partner with counterparts on the Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns.
- Lead and manage a high-performing team of Performance marketing experts, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Develop the team via regular feedback, career guidance, and leadership that fosters growth, curiosity, rigorous testing, and constructive debate.
- Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions and generation of new approaches to challenges.
- Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership.
- Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies.
Qualifications- 8+ years of experience in Performance Marketing, with deep Programmatic + Search expertise.
- Strong Programmatic platform and AdTech knowledge (Google, Amazon and others) and partner management skills.
- Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling to provide recommendations and direction.
- Experience leading teams and developing high-performing talent.
- Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
- Experience working with MMM and MTA measurement and planning solutions.
- Ability to thrive in a dynamic business with changing objectives. Ability to make decisions with varying levels of direction/available data.
- Strong project management and prioritization skills.
- Proven experience leading teams, developing talent and influencing senior stakeholders
Desired Characteristics - Experience with onboarding and implementing DCO solutions
- Experience with campaign automation tools, automated and AI-powered workflows
- Experience operating in a fast-paced, cross-functional media or streaming or D2C environment
- Self-motivated and results oriented with a high regard for attention to detail
Additional Requirements- Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $140,000 - $175,000 (bonus and long-term incentive eligible).
Additional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
Videos To Watchhttps://www.youtube.com/watch?v=k_o2ILDOdco
