Leaf Home

Director, Performance Marketing (Paid Social)

Leaf Home • $120K — $150K *
US-AnywhereRemote in United States
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred, or equivalent experience in the field.
  • 8+ years of experience in Paid Social and/or Programmatic Advertising with high-budget campaigns.
  • 3+ years in a leadership role, including team development and management.
  • Expertise in major platforms like Meta, TikTok, and YouTube, focusing on audience targeting.
  • Strong analytical skills with proficiency in tools like Google Analytics and Tableau.
  • Hands-on experience with AI-driven bidding and campaign automation tools.
  • Understanding of both local and national advertising strategies.

Responsibilities

  • Lead development and execution of paid social and programmatic strategy for lead generation and brand growth.
  • Manage and optimize multi-million dollar media budgets to ensure cost-efficient customer acquisition.
  • Build and mentor a high-performing team of specialists focused on paid social and programmatic channels.
  • Leverage audience targeting and AI to enhance customer conversion rates.
  • Optimize local and national campaigns to align with overall marketing objectives.
  • Utilize automation tools and AI for efficient campaign scaling and performance improvement.
  • Collaborate cross-functionally with various teams to align marketing initiatives and strategic goals.

Benefits

  • Innovative work environment that rewards creativity and execution.
  • Opportunity for professional growth within a dynamic team.
  • Engagement with cross-functional teams to foster collaboration.
  • Culture focused on data-driven decision-making and team development.
  • Limited domestic travel requirements for better work-life balance.
Full Job Description
Position Summary: Leaf Home is seeking a highly motivated, goal-oriented, and dedicated Director, Paid Social & Programmatic to join our exciting and fast-paced team. Our team is growing, and if you are equally passionate about direct marketing, lead gen, career growth, and the home improvement industry, an opportunity at LeafHome may be a great match!

In this role, you'll be working on creating, implementing, and running best-in-class paid acquisition campaigns as well as working collaboratively with various stakeholders (including but not limited to product, engineering, data sciences, brand marketing, and finance) on a variety of strategic initiatives focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our external vendors. Here at LeafHome we believe innovation is rewarded and execution is worshiped.

As a member of the Growth team, you'll work collaboratively to advance our growing marketing capabilities with an emphasis on direct response strategies. You'll partner with amazing gurus across the company while building and managing relationships with our partners.

Essential Duties and Responsibilities:

  • LeadPaid Social & Programmatic Strategy for Lead Generation & Brand Growth - Develop and execute a comprehensive strategy across Meta, TikTok, YouTube, Display, CTV, and other emerging platforms to drive high-quality leads, engagement, and revenue.
  • Own & Optimize Multi-Million Dollar Media Budgets - Manage large-scale investments across paid social and programmatic channels, ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume.
  • Oversee Team Development & Performance - Build, mentor, and lead a high-performing team of paid social and programmatic specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
  • Drive Audience Targeting & Segmentation - Leverage first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach and convert high-intent customers.
  • Enhance Local & National Campaign Performance - Optimize campaigns across Leaf Home's complex geographic footprint, ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals.
  • LeverageAutomation & AI for Efficiency - Utilize advanced bidding strategies, machine learning, and dynamic creative optimization to scale performance and improve efficiency across platforms.
  • Cross-functional Collaboration - Work closely with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing objectives and sales targets.
  • Market& Competitive Intelligence - Stay ahead of paid social and programmatic trends, platform innovations, and competitor strategies to refine campaign approaches and maximize performance.
  • Executive Reporting & Insights - Provide strategic reporting and actionable insights to senior leadership, influencing budget allocation and long-term digital media strategy.
  • Performs other duties as assigned.


Experience and Minimum Qualifications:

  • Bachelor's degree is preferred, or an equivalent combination of education, training, and experience.
  • 8+ years of experience in Paid Social and/or Programmatic Advertising, with a strong track record of managing high-budget, performance-driven campaigns, preferably in lead generation or home services industries.
  • 3+ years of leadership/management experience, including hiring, mentoring, and scaling teams in a fast-paced, results-driven environment.
  • Expertise in Meta Ads, TikTok, YouTube, DV360, The Trade Desk, and other programmatic platforms, with deep knowledge of audience targeting, bidding strategies, and conversion tracking.
  • Strong analytical and data-driven mindset, with proficiency in Google Analytics, Tableau, or similar analytics tools to drive insights and campaign optimizations.
  • Hands-on experience with AI-driven bidding and automation tools, such as Meta Advantage+, CAPI, DV360 bid strategies, or third-party media management platforms.
  • Deep understanding of local and national advertising strategies, including geo-targeting, lead attribution, and multi-touch conversion optimization.
  • Cross-functional collaboration skills, with experience partnering with creative, analytics, CRM, and sales teams to align paid media efforts with broader marketing and business objectives.
  • Knowledge of call tracking, CRM, and lead attribution models, with experience optimizing campaigns for downstream conversion performance.
  • Strong financial acumen, including forecasting, CPL/CPA management, and ROAS-driven budget optimization.
  • Excellent communication and presentation skills, with the ability to distill complex data into clear insights and strategic recommendations for executive stakeholders.
  • Excellent verbal and written communication skills.
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

  • Experience working in a large direct-to-consumer organization.

Key Competencies:

  • Managing talent.
  • Adapting to and managing change.
  • Strategic alignment and inspiring others.
  • Communicating and building relationships.
  • Business acumen and cross-functional knowledge.
  • Achieving results.

Travel Requirements:

  • Less than 10% domestic travel required.

Overtime/Additional Hours Requirements:

  • Additional hours may be required (exempt positions).

Physical Requirements:

  • Normal office environment.
  • Performs indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

About Leaf Home

Leaf Home is a trusted partner in providing homeowners and their families safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect the condition and grow the value of their homes.

Leaf Home Careers

There has never been a better time to explore the job opportunities at Leaf Home, a leader in home enhancement solutions. Leaf Home is actively seeking professionals eager to drive innovation and lead in an industry ripe for transformation.

Work You’ll Do

Join Leaf Home's top-tier team to assist homeowners across the nation in upgrading their living spaces. At the intersection of technology, customer service, and home safety, Leaf Home stands as a beacon of growth and leadership in the home solutions sector. Transform the home improvement industry with the brightest minds at Leaf Home, where the focus is on delivering superior products and unmatched service. Leaf Home offers a unique position in the marketplace, combining industry expertise with digital innovation to lead the way in home safety solutions. Engage with a diverse team of business and technology advisors who help navigate the journey of home enhancement, ensuring every homeowner finds the perfect solution for their needs. Collaborate with over 1,000 dedicated professionals who are committed to making home maintenance easier, safer, and more intuitive.

Introducing the Leaf Home Professional Growth and Development Program

This program is designed to foster the professional growth of its team members, helping them master their skills in digital transformation and customer engagement through targeted training and leadership development.

Do Innovative Work

Be part of the largest network of home improvement experts—professionals dedicated to redefining the homeowner experience through innovation, expertise, and a commitment to excellence.

Drive Innovation and Leadership

Deliver targeted solutions that enhance the safety and functionality of homes across the country. Leaf Home prides itself on a depth and breadth of knowledge and innovation that is unparalleled in the industry.

Be Part of a Great Team

Work on a wide range of projects utilizing cutting-edge technology and benefit from the unparalleled capabilities, scale, and solution development that only Leaf Home can offer.

Future-Proof Your Career

Advance your career with limitless opportunities at Leaf Home. Ambition is the only limit to how far team members can go, supported by comprehensive training, development programs, and certification support.

Explore Leaf Home's Impact

From transforming residential safety standards to enhancing customer service protocols, Leaf Home is at the forefront of the home solutions industry. The company's commitment to excellence and innovation has positioned it as a leader in the market.

The Leaf Home Commitment to Diversity and Inclusion

Leaf Home's dedication to diversity and inclusion ensures a welcoming environment for all team members. Through diversity training and a culture that celebrates unique perspectives, Leaf Home fosters an inclusive workplace where everyone can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Leaf Home looks for passionate, curious, creative, and solution-driven team players. SEARCH LEAF HOME JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who shape Leaf Home.

READ CAREERS BLOG

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Learn more about Leaf Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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