Job Description:
About the role.
The Director, Performance Media is a senior execution and buying leader. This is a hands-on leadership role: you'll own execution quality, buying decisions, and pacing across Paid Search and Paid Social, lead a team of buyers, and act as the accountable owner.
Key accountabilities:
Own execution quality across all Paid Search and Paid Social buying, campaign setup, and pacing decisions
Establish and enforce a pre-flight checklist for every new campaign setup
Lead and mentor a team of Performance Media buyers, building a team that's decisive, cross-trained, and self-sufficient through high-intensity peak periods.
Monitor pacing daily and weekly across all active channels; proactively surface deviations, root causes, and corrective actions
Oversee flawless trafficking, QA, and platform configuration across Google Ads, Microsoft Advertising, SA360, and Paid Social platforms (Meta, TikTok, Pinterest, Snap, LinkedIn, Reddit).
Drive adoption of AI-powered campaign types (Performance Max, Advantage+, AI Max) and modern automated bidding where they improve outcomes.
Bring rigour to first-party and CRM data activation (Customer Match, Enhanced Conversions, Conversions API, clean rooms) in a privacy-safe, consent-aware way.
Contribute execution-level insight into performance reporting, translating pacing and platform data into clear, confident recommendations.
Qualifications
Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field. Minimum 8 years of experience in a digital performance agency or client-side role, with a track record of owning buying, execution, and pacing at scale.
Prior experience leading or mentoring a team strongly preferred.
Hands-on expertise across SEM platforms (Google Ads, Microsoft Advertising, SA360, CM360) and Paid Social platforms (Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn), including AI-powered campaign types and modern bidding.
A strong point of view on how ad accounts should be structured
Strong, practical command of measurement and tagging infrastructure (GA4, GTM, Meta CAPI, Floodlight/CM360).
Relevant platform certifications (Google, Meta, etc.) considered assets.
countable owner.
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $100k-$110k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
Location:
Toronto
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
