Director, Patient Marketing

Compass Pathways

$220K — $270K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred
  • 10+ years of marketing experience in biotech/pharma, specifically in CNS or specialty therapeutics
  • Proven leadership in launch initiatives, particularly for investigational products
  • Strong understanding of US healthcare dynamics and regulatory requirements
  • Expertise in market research, brand strategy, omnichannel marketing, and analytics tools
  • Excellent collaboration, communication, and project management skills
  • Mission-driven leader passionate about mental health innovation and Compass's core values.

Responsibilities

  • Lead the development and execution of Patient marketing strategies for COMP360
  • Analyze market trends and competitive landscape to inform strategic planning
  • Create compliant marketing materials that communicate COMP360's value to Patients and Care Partners
  • Collaborate with the Patient Engagement team to develop support programs and materials
  • Manage marketing budgets and vendor relationships to track campaign effectiveness
  • Drive alignment on marketing initiatives across functions to foster innovation in mental health delivery
  • Build and mentor a high-performing marketing team aligned with Compass's culture.

Benefits

  • Comprehensive benefits package including health, dental, and vision coverage
  • 401(k) plan with company match
  • Flexible working hours and hybrid work options
  • Opportunities for professional development and continuing education
  • Emphasis on a compassionate work environment that fosters inclusion and boldness.
Full Job Description
Job overview:

The Director, Patient Marketing leads the development and execution of Patient marketing strategies for COMP360, inclusive of all digital/media efforts and execution of patient support materials.

This role will play a critical role in preparing the organization for commercialization, ensuring that promotional strategies are insight-driven, compliant, and aligned with launch objectives.

This individual will partner closely with Commercial Operations, Sales Leadership, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that drives Patient awareness.

Location: Hybrid in our New York City office or remote in the United States.

Reports to: Senior Director, Brand Marketing.

Roles and responsibilities
(Include but are not limited to):
  • Lead the development and implementation of Patient marketing strategies for COMP360, focusing on core digital materials and developing a patient support services plan in partnership with the Patient Engagement team
  • Participate in market research, analyze trends, competitive landscape, and customer insights to inform strategic planning and tactical execution
  • Own the creation of marketing materials, campaigns, and tools that educate Patients and Care Partners on COMP360's value proposition while ensuring regulatory compliance
  • Collaborate with the Patient Engagement team to develop Patient Support program and materials
  • Manage marketing budgets, vendor relationships, and KPIs to measure campaign effectiveness and ROI
  • Drive cross-functional alignment on marketing initiatives, fostering innovation in mental health care delivery
  • Build and mentor a high-performing marketing team, promoting Compass's culture of compassion, boldness, inclusion, and rigour

Candidate Profile:
  • Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred
  • 10+ years of marketing experience in biotech/pharma, with proven leadership in CNS or specialty therapeutics; launch experience a plus
  • Strong understanding of US healthcare dynamics, payer environment, and regulatory requirements for investigational products
  • Expertise in market research, brand strategy, omnichannel marketing, and analytics tools
  • Excellent cross-functional collaboration, communication, and project management skills
  • Mission-driven leader passionate about mental health innovation and Compass's values


[For NYC]Compensation Description (annually):

Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work and any role at Compass, regardless of the location, is eligible for additional discretionary bonuses and equity.

[Base salary per annum]:

$220,000-$270,000 USD

Benefits & Compensation:

For an overview of our benefits package and compensation information, please visit "Working at Compass".

Similar Jobs

More Jobs at Compass Pathways

More Pharmaceuticals & Biotech Jobs

Find similar Director, Patient Marketing jobs: