BNSF Railway Company

Director, Partnership Marketing - PBR

BNSF Railway Company • $110K — $130K *
Fort Worth, TX 76137In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in partnership marketing or related fields, ideally in sports, entertainment, or media.
  • Experience leading cross-functional initiatives and managing complex partnership programs.
  • Deep understanding of brand partnerships and sponsorship marketing.
  • Commercially minded with experience in renewals and revenue-generating strategies.
  • Strong communication, presentation, and stakeholder management skills.
  • Proven experience in team management and mentorship in a fast-paced environment.
  • Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred.

Responsibilities

  • Lead management of commercial partnerships to meet brand objectives.
  • Drive strategic planning to uncover growth opportunities for partners.
  • Collaborate with internal teams to ensure smooth partner activations.
  • Act as partnership marketing lead at events, overseeing activations.
  • Build and maintain strong relationships with brand partners.
  • Contribute to revenue growth through renewals, upsells, and cross-sells.
  • Support leadership in developing a high-performing partnerships marketing team.
  • Foster a culture of innovation and strategic thinking in the team.

Benefits

  • Opportunity to work in a high-energy sports and entertainment environment.
  • Engagement with a diverse array of internal stakeholders and partners.
  • Chance to lead and mentor a dynamic, high-performing team.
  • Exposure to significant revenue strategy and partnership negotiations.
  • Participation in exciting events and experiential marketing activities.
Full Job Description
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

This role will oversee a team responsible for the day-to-day management of brand partnerships, including program execution, strategic planning, and creative development across departments. The ideal candidate is commercially minded, with a proven track record of driving revenue through partnership renewals and developing integrated upsell and cross-sell opportunities.

  • Lead the end-to-end management of commercial partnerships for PBR, delivering against partner brand and business objectives.


  • Drive strategic planning for all assigned partners by identifying growth opportunities aligned with PBR and TKO business goals.


  • Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.


  • Act as the on-site partnership marketing lead at PBR events, overseeing experiential integrations and partner activations.


  • Build and maintain strong relationships with brand partners, including client hosting and relationship development at PBR events.


  • Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across PBR and the broader TKO enterprise.


  • Support the VP and Senior Director in developing a high-performing, consultative, insight-driven partnerships marketing team.


  • Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.


  • Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering collaboration and professional growth.


You Have These:

  • 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.


  • Proven ability to lead cross-functional initiatives and manage complex partnership programs.


  • Strong understanding of brand partnerships, sponsorship marketing, and client service models.


  • Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.


  • Excellent communication, presentation, and stakeholder management skills.


  • Experience managing or mentoring team members in a fast-paced environment.


  • Bachelor's degree in Business, Marketing, Economics, or a related field required; MBA or equivalent experience a plus.


About BNSF Railway Company

BNSF Railway Company is one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States. The company was founded in 1995 and is headquartered in Fort Worth, Texas. BNSF Railway Company is a subsidiary of Berkshire Hathaway Inc. and operates as a standalone entity. The company provides transportation services for a wide range of commodities, including consumer goods, coal, industrial products, and agricultural products. BNSF Railway Company has a strong commitment to safety and environmental sustainability, and has invested heavily in technology and infrastructure to improve efficiency and reduce emissions.
Learn more about BNSF Railway Company
Size
42,000 employees
Industry
Transportation
Founded
1994
* Ladders Estimates

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