OverviewAs the Director, Partner Direct, you will oversee the development and execution of multi-channel healthcare media plans, managing both internal and external media relationships. Your primary focus will be on fostering strategic media partnerships and expanding marketplace expertise, particularly within the HCP (Healthcare Professional) space. You will report to the VP, Partner Direct.
You will bring expertise in agency operations, media investment strategies, and the planning process, along with a deep understanding of the media marketplace and partnership landscape. Your role will require proficiency in negotiating deals, leveraging agency planning tools, and driving innovation in media planning.
ResponsibilitiesMedia Strategy & Execution- Oversee Partner Direct media recommendations and daily team execution.
- Ensure best practices in agency processes and operational efficiencies.
- Guide POVs on new partner offerings, processes, and emerging technologies.
- Manage the delivery of team projects and tasks, ensuring quality and timeliness.
- Lead marketplace education initiatives, including Partner Direct 101 sessions and education days.
- Drive rate negotiations for large-scale, multi-channel, and first-to-market media deals.
Leadership & Team Development- Oversee a team, providing mentorship, delegation, and ensuring seamless operations.
- Manage team assignments, balancing workload and priorities.
- Deliver constructive, actionable feedback to team members.
- Maintain clear, regular communication on client and project goals, priorities, and success measures.
- Provide expertise and knowledge-sharing opportunities for junior team members.
Relationship Management- Develop and strengthen client relationships, serving as a trusted strategic partner.
- Foster strong partnerships with key media vendors and internal teams, including APEX and PMX.
- Collaborate with cross-functional leadership across internal teams and capabilities.
- Contribute to new business initiatives as needed.
Qualifications- 7+ years of experience in media planning, strategy and partnerships
- 2+ years of experience in HCP pharma media.
- 3+ years of people management experience, including team leadership and mentorship.
- 3+ years of experience across at least five media channels, including:
- Digital (Endemic/Lifestyle)
- Print
- Out-of-Home (OOH)
- Healthcare Professionals (HCP)
- Payer/Managed Markets
- 1+ years of experience working across diverse conditions, disease states, and audiences (DTC, HCP, Payer).
Additional informationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: USD $106,780.00 - USD $153,405.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2026.
