Overview

The Director, Paid Social is a highly motivated, technically savvy, and detail-oriented leader responsible for the day-to-day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role serves as a senior strategic lead, guiding both client outcomes and team excellence while ensuring paid social efforts align to broader marketing and business objectives.

The Director is a data-driven, thoughtful decision-maker who fosters a culture of creativity, collaboration, and continuous learning. This individual acts as a primary client contact and strategic advisor, providing leadership across complex initiatives and partnering closely with senior stakeholders.

Our social team works across a diverse range of industries on some of the largest and most dynamic clients in the agency. We are looking for an enthusiastic paid social expert and people leader who is eager to drive innovation, mentor leaders, and immerse themselves across multiple high-impact projects.

Responsibilities

• Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters
• Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients and internal cross-functional teams, serving as a senior strategic partner
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities
• Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities
• Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI-enabled tools to enhance performance, insights, and operational efficiency

Qualifications

• 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client-facing experience
• 4+ years of people management experience, including leading managers and/or senior practitioners
• 3+ years of hands-on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; expertise in both API-based and self-serve buying environments
• Proven experience applying paid social to drive results across brand-building and direct-response KPIs
• Strong analytical capability, with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for social media brand communication and performance marketing
• Demonstrated executive presence with comfort presenting to and influencing senior client leadership
• Comprehensive knowledge of paid social platform mechanics, optimization methodologies, and measurement best practices
• Excellent relationship-building, diplomacy, and decision-making skills, paired with creative and strategic thinking
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis)
• Bachelor's degree preferred

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.