DescriptionJOB SUMMARY: We're looking for a data-driven, strategic, and hands on
Director of Paid Search to lead Fusion92's Paid Search team across a portfolio of dynamic, performance-focused clients. In this role, you'll own SEM strategy, lead a team of specialists, and collaborate cross-functionally with analytics, media, and client teams to deliver results that matter.
This is a unique opportunity to work at the intersection of innovation and performance-partnering with clients in financial services, healthcare and B2B. You'll be responsible for pushing the boundaries of paid search by implementing best-in-class tactics, leveraging automation, and shaping long-term SEM growth strategies across Google and Bing, including non-traditional Search ad products such as Performance Max, Local Search Ads (LSA), YouTube/GDN, Google Shopping and more.
The ideal candidate combines technical fluency in Google Ads with a solid understanding of healthcare marketing regulations (HIPAA and PHI), Google Analytics and attribution, and proven leadership experience in agency or in-house roles.
Bringing our core values - Curiosity, Fearlessness, Teamwork and Leadership - to life will be critical to the success of this individual.
Location: Candidates must be located in Illinois, Texas, Colorado, or Michigan. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas and Colorado, this position will be fully remote.
GENERAL RESPONSIBILITIES: - Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.).
- Serve as the senior strategic advisor for all things SEM-owning client relationships, results, and recommendations.
- Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance.
- Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.).
- Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
- Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
- Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
- Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations.
- Lead quarterly business reviews and reporting presentations for key clients.
- Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
- Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display).
- Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively.
- Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices
RequirementsKNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED: - 7+ years of hands-on experience in Paid Search, 3+ years in a client facing/leadership role.
- Proven success managing SEM budgets of $1M+ monthly across multiple accounts.
- Deep understanding of campaign structures, keyword strategies, bidding models, ad copywriting, and platform tools.
- Proficient in Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (e.g. GA4).
- Hands-on experience with offline conversion tracking, including Google Ads Enhanced Conversions for Leads and CRM integrations
- Proven success optimizing CPL, CPA, and ROAS across multi-location or regulated service areas
- Strong communication and client presentation skills.
- Ability to lead strategic conversations and influence stakeholders at all levels.
- Agency experience strongly preferred; B2B and/or DTC exposure a plus
- Google Ads certification(s) preferred
In compliance with applicable pay transparency laws, the salary range for this role is $90,000 - $150,000, which represents the minimum and maximum base salary we reasonably expect to pay for this position at the time of posting. Actual compensation will be determined based on factors such as experience, skills, qualifications, internal equity, and geographic location. This role may also be eligible for additional compensation, including bonuses and benefits.
