Job title: Director, Omnichannel Enablement Lead
Location: Cambridge, MA
Job Description:The
NA Omnichannel Enablement Director role is accountable for key processes that transform the brand's customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement.
This person will oversee enablement leads assigned to each indication business unit are responsible for the cross-indication strategy and portfolio synergies. They will be the primary day-to-day contacts for brand partners and will be responsible for the end-to-end development and execution of an integrated HCP and/or Consumer engagement plan for US brands to maximize the impact of marketing campaigns, achieve target KPIs, and drive a customer experience aligned to the wider omnichannel ambition. The Director will ultimately be responsible for core capability roadmaps aligned with the brand and GTMC vision and ensure scalability and relevancy across the book of business.
Main Responsibilities:- Execute a comprehensive analytics-driven Omnichannel Enablement strategy, aligned with key stakeholders and driving to the wider Omnichannel vision
- Effectively pull through customer engagement plans and omnichannel journeys
- Co-create with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives and ensure consistency with core Key Business Questions and deliverables
- Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
- Establish core working rhythm with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market
- Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
- Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment
- Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey
- Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities
- Ensure the sharing of best practice between brand campaigns
- Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
- Design and deliver a plan for knowledge sharing and upskilling programs
- Define the delivery roadmap of key transformation programs
- Establish mechanism to assess adaptations to ways of working relationships with agency and vendor partners,
- Drive cultural change through the championing of an agile, customer-oriented mindset
- Provide first line point of escalation for teams regarding scope, time, or budget concerns or risk areas
- Establish key integration opportunities and synergies within the Sanofi portfolio
- Serve as a member of the Enablement Directors forum establishing new ways of working to transform the industry
About YouSkills:- Ability to lead and inspire a high performing, technical, service-oriented team
- Operating model development, especially process improvement
- Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
- Deep knowledge and understanding of omnichannel marketing principles
- Understanding of general marketing tactics, processes, and requirements for execution of tactics
- Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
- Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
- Excellent verbal and written communication skills
- Collaborative, high energy team player
- Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Work Experience:- Bachelor's degree in business, marketing, or technology, or equivalent experience
- 7+ years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred
- 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
- 3+ years of experience in a leadership role of a high performing, multi-functional team
- Experience managing external vendors
- 3+ years of experience in a leadership role of a high performing, multi-functional team
North America Applicants Only
The salary range for this position is:
$178,500.00 - $257,833.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.
