Director of Web Strategy and Digital Experience

Jackson State University

$75K — $95K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field.
  • Experience in higher education, government, nonprofit or mission-driven environments.
  • Proficiency with enterprise content management systems like WordPress or Drupal.
  • Knowledge of web analytics, accessibility auditing, and SEO tools.
  • Experience creating digital governance processes and training materials.
  • Familiarity with HTML, CSS, and front-end web practices.
  • Awareness of emerging digital trends and user behavior across web platforms.

Responsibilities

  • Lead the development and improvement of JSU's public-facing web ecosystem.
  • Ensure digital content and user experience align with JSU's brand and strategic goals.
  • Establish digital governance standards and content management workflows.
  • Collaborate with IT on technical needs and website functionality.
  • Enhance information architecture and user navigation for better audience engagement.
  • Create dashboards to track web performance and audience behavior.
  • Train and support campus contributors on content quality and standards.

Benefits

  • Health care coverage including dental and vision.
  • Retirement and deferred compensation plans.
  • Flexible spending accounts.
  • Life insurance and long-term disability coverage.
  • Paid holidays, vacation, and sick leave.
Full Job Description
Location : JSU Main Campus, MS
Job Type: Full-Time
Job Number:
College/Division: Public Relations
Opening Date: 07/10/2026

Description

The Department of University Communications is hiring for the position of Director of Web Strategy and Digital Experience.
Examples of Duties

  • Lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, Including the university's website, microsites and related digital platforms.
  • Serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience r align with JSU's brand, mission and strategic priorities.
  • Develop and maintain digital governance standards for university web properties, including, content standards, page ownership expectations, approval workflows and content lifecycle guidance.
  • Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.
  • Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.
  • Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.
  • Create and maintain standards for web content. digital brand consistency, page templates and user-centered digital communication.
  • Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.
  • Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.
  • Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.
  • Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.
  • Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.
  • Identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches.
  • Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.
  • Perform other related duties as assigned by the Chief Communications Officer.

Typical Qualifications

  • Bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field.
  • Experience working in higher education, government, nonprofit or another mission-driven environment.
  • Experience with enterprise content management systems such as WordPress, Drupal or accomparable platform.
  • Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms.
  • Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors.
  • Working knowledge of HTML, CSS and front-end web practices.
  • Familiarity with emerging digital trends, including Al-assisted search, content discoverability and evolving user behavior across web platforms.

We offer a complete benefits package to full-time employees, including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.

Part-time employees who work 20 hours or more per week are eligible for the complete benefits package.

To learn more details, visit our
01

Which statement below best describes the highest level of education you have completed?
  • High school graduate, diploma or the equivalent (GED)
  • Associate degree
  • Bachelor's degree
  • Master's degree
  • Specialist degree
  • Ph.D
  • G.E.D.
  • Juris Doctorate

02

Can you, if hired, provide proof of education?
  • Yes
  • No

03

Will you now or in the future require sponsorship to work in the United States?
  • Yes
  • No

Required Question

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