The Role:We are seeking a highly analytical and experimental Director of User Acquisition to own and scale our paid growth engine. This role will lead end-to-end acquisition strategy across channels, with a strong emphasis on creative-driven performance marketing, rapid experimentation, and data-driven optimization.
What You'll Do:- Own and scale paid acquisition across channels (Meta, Google, emerging platforms), with clear accountability for CAC, ROAS, and revenue growth
- Lead creative strategy as a core growth lever-drive high-volume testing, iteration, and optimization of ad creatives
- Build and manage an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution
- Develop and refine attribution models, incrementality testing, and performance measurement frameworks
- Identify and unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat)
- Continuously test and optimize targeting, bidding, and campaign structures
Cross-Functional Leadership- Partner closely with Product/Operations/Engineering teams to optimize landing pages and conversion funnels by channel
- Ensure tight alignment between ad creative, messaging, and on-site experience to maximize conversion rates
- Collaborate on experimentation roadmaps across acquisition and funnel optimization
What You'll Need:- Proven track record running and scaling paid acquisition (ideally hands-on experience across multiple apps or products)
- Deep expertise in Meta (Facebook/Instagram) advertising; familiarity with other channels (Google, affiliate, etc.)
- Strong analytical mindset-comfortable building attribution models and interpreting complex datasets
- Demonstrated ability to lead creative-driven growth strategies (not just media buying)
- "Growth hacker" mentality: highly experimental, innovative, and constantly testing new approaches
- Experience managing high spend and scaling efficiently
What Success Looks Like:- Reduction in CAC and improvement in ROAS
- Volume and success rate of creative testing (e.g., % of winning creatives)
- Scalable acquisition growth across channels
- Measurable improvements in conversion rates in partnership with Product/Operations/Engineering teams
The annual base salary for this position ranges from $150,000 - $185,000 plus equity and benefits. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer low deductible health plans, as well as flexible time away and family leave programs.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
