Southern Glazers Wine & Spirits

Director of Trade Development, Ste. Michelle Wine Estates

Southern Glazers Wine & Spirits$110K — $160K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field or equivalent experience
  • Seven years of related experience
  • Ability to meet industry licensing requirements
  • Valid driver license with auto-liability insurance
  • Strong analytical skills to leverage market intelligence

Responsibilities

  • Facilitate seamless communication between sales and supplier marketing
  • Execute company-wide sales strategies to meet targets
  • Plan and assess the impact of marketing and promotional initiatives
  • Lead supplier planning, including meetings and program communications
  • Design and implement marketing strategies aligned with supplier objectives
  • Manage supplier logistics and inventory effectively
  • Utilize analytics to track market trends and competitive landscape

Benefits

  • Engaging work environment focused on team retention and motivation
  • Opportunities for professional growth and development
  • Participation in industry-related events to build relationships
  • Support for maintaining relevant licensing and certifications
  • Comprehensive support from Commercial Finance team for local marketing initiatives
Full Job Description
Overview

Serve as the primary liaison between the local market and designated suppliers and lead a team in becoming experts at generating supplier program activations that deliver exceptional results. Develop strategic direction for priorities of subordinates to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

  • Maintain constant communication modes between Division field sales team and supplier marketing (brand & local)
  • Implement and drive company-wide sales strategies to achieve sales goals
  • Plan, execute and evaluate sales, promotion, and marketing programs
  • Lead and direct the Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Direct the design, planning, and implementation of new and existing marketing initiatives that align with supplier goals
  • Manage purchasing, supplier shipment, and local delivery of assigned-supplier portfolios for incentive planning and inventory
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Assist Commercial Finance team in the management of funds and banks as related to local marketing and brand planning
  • Utilize various available analytic tools to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account (NAOP/ chains) dynamics, etc.
  • Ensure all business intelligence program tracking is accurate, timely and aligns with regional and individual state reporting


Additional Primary Responsibilities

  • Develop and enhance relationships with the trade through participation in food/wine/industry-related events
  • Survey retail outlets monthly to determine and track competing brands and wholesalers
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate the team to maintain an engaging work environment and to ensure sound policies and procedures adhered to
  • Perform other job-related duties as assigned


Minimum Qualifications

  • Bachelor's degree in a related field; or an equivalent combination of education and experience
  • Seven years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance by state laws


Physical Demands

  • Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
  • Physical demands with activity or condition for a considerable amount of time may include driving throughout the day with segments up to 2 hours
  • May require lifting/lowering, pushing, carrying, or pulling up to 48lbs


This position is deemed a safety-sensitive position. As such, any person who is given a conditional offer of employment will be required to pass a
drug test.

About Southern Glazers Wine & Spirits

Southern Glazer's Wine & Spirits is a beverage distribution company that provides a wide range of products and services to customers across the United States. The company offers a variety of wines, spirits, and beers, as well as related products and services, such as marketing and merchandising support, education and training, and logistics and transportation. Southern Glazer's Wine & Spirits was formed in 2016 through the merger of Southern Wine & Spirits and Glazer's, Inc. The company is headquartered in Fort Lauderdale, Florida.
Learn more about Southern Glazers Wine & Spirits
Size
20,000 employees
Industry

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