Overview of USL Long IslandUSL Long Island is a new professional soccer club joining USL League One, built to bring top-tier soccer and a genuine sense of community and belonging to Long Island.
The Director of Ticket Sales & Service is responsible for the oversight and direction of ticket sales, service, and retention, as well as the management of all sales team members.
Key Focus:- Strategic Leadership: Develop and execute strategic plans to increase ticket sales, including season tickets, group sales, single-game tickets, and premium seating. Align ticketing strategies with the club's overall business goals.
- Revenue Generation: Drive ticket sales and revenue growth through innovative pricing strategies, promotions, and sales campaigns. Explore dynamic pricing models and other revenue optimization techniques.
- Team Management: Build, lead, mentor, and develop the ticketing sales team. Set performance goals, monitor progress, and provide regular feedback to ensure high performance and professional growth.
- Market Analysis: Conduct market research to understand the local demographic, purchasing behaviors, and competitive landscape. Use insights to inform ticketing strategies and marketing efforts.
- Customer Experience: Enhance the fan experience by ensuring seamless ticket purchasing processes, excellent customer service, and engagement initiatives. Implement feedback mechanisms to continuously improve customer satisfaction.
- Partnerships and Collaborations: Work closely with operations, marketing, community relations, and corporate partnerships teams to create integrated campaigns that drive ticket sales. Establish and maintain relationships with key stakeholders and partners.
- Technology and Innovation: Stay updated with the latest ticketing technologies and industry trends. Implement new tools and platforms to streamline operations and enhance the ticket purchasing experience.
- Data Analysis and Reporting: Utilize data analytics to track sales performance, generate reports, and make data-driven decisions. Present insights and recommendations to the executive team.
Responsibilities- Oversee the development and implementation of an annual ticket sales campaign, including but not limited to; season ticket new sales and retention, multi-game plans, single-game tickets, and group tickets designed to meet annual goals
- Manage assigned group of employees by assisting with interviewing, hiring, and training while planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- Ensure staffing requirements are met and proper work assignments are maintained
- Manage the day-to-day operations of assigned departments
- Set team and individual sales goals, monitor daily, weekly and monthly results
- Research, develop and manage a list of potential new partners
- Build and foster relationships with past, current and potential new clients
- Network and build relationships in and around the surrounding region
- Make sales calls to area organizations and follow up as necessary
- Create and develop comprehensive proposals and presentations to meet clients' objectives
- Proactively create opportunities for new business with existing customers
- Develop annual budgets for all outbound sales revenue areas
- Responsible for the short and long-term sales objectives and action plans, sales goals and oversees the effectiveness of those plans toward meeting the overall goals.
- Develop policies and procedures for the ticket and group sales executives
- Set appointments, show seats, and give facility tours with the intent to close business
- Represent the organization at in-house facility events and off-site community events promoting ticket sales and the organization
- Maintain records of all customers and prospects by utilizing CRM tool
- Coordinate with other departments to organize and implement large theme nights
- Work diligently to build and strengthen relationships with corporate partners, the media, the fans and the community
- Enhance and generate revenue through ticket package and group sales
- Responsible for servicing and customer retention, directing the implementation of sponsorships and contract fulfillment, and providing excellent customer service and care to all customers and prospects
- Work with the front office team to achieve the objectives of the advertising sales, marketing, tickets and community relations departments
- Execute group contracts and deliver tickets to group customers
- Other duties may be assigned
Game Day Responsibilities- Oversee the Corporate Sales department
- Manage suites and related areas
- Assist with client and fan entertainment as needed
- Assist with promotional execution as needed
- Assist other departments when necessary
Knowledge and Skill Requirements- Bachelor's degree in Sports Marketing, Marketing or related field preferred
- At least three years prior sales and/or ticket office experience preferred
- At least three years of sports sales experience preferred
- At least two years of prior management and leadership experience preferred
- At least two years of negotiating contracts
- At least two years of managing budgets
- Prior experience with ticketing software preferred
- Excellent customer service skills
- Ability to solve problems quickly
- Attention to detail
- Ability to prioritize and manage multiple projects
- Good working knowledge of computer programs including Microsoft Word, Excel, Power Point, Adobe Suite, Internet and database programs
- Valid driver's license and ability to drive for organizational business
- Ability and willingness to work varied and long hours including nights, weekends, and holidays
Qualifications- 5+ years of sales experience with a minimum of 2 years in management roles
- Proven track record of growing revenue in the retail, ticket sales, and/or corporate partnerships space
- An understanding of the hospitality, sports, and entertainment marketplaces
- A solutions-based professional who takes pride in their work and their ability to impact internal and external constituents
- A get-your-hands-dirty doer excited about placing their stamp on a start-up sports and entertainment franchise
- An individual committed to a diverse and inclusive workplace who will be thoughtful in this respect when hiring, training, and providing performance management to employees
- Bachelor's degree required
Benefits:- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- Access to exclusive team events and matches.
