Director of Storage and Systems

Welch Equipment Company

• $200K *
Transportation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, Supply Chain, or relevant experience.
  • 8+ years in material handling or related fields with sales leadership.
  • Expertise in allied equipment like conveyors, racking, and automation.
  • Proven experience in developing sales strategies and managing teams.
  • Strong negotiation and supplier management skills.
  • Excellent communication and relationship-building abilities.
  • Willingness to travel as needed.

Responsibilities

  • Define and implement a growth strategy for allied sales.
  • Identify market opportunities and emerging technologies.
  • Develop and lead a high-performing allied sales team.
  • Set and manage sales targets, KPIs, and profitability goals.
  • Drive pipeline development through customer outreach and account management.
  • Establish and maintain relationships with suppliers and partners.
  • Negotiate pricing and terms to enhance competitiveness.
  • Ensure that supplier offerings meet quality and service standards.
  • Collaborate with Systems Sales and Engineering on integration projects.
  • Develop product positioning and sales collateral with Marketing.

Benefits

  • Low-cost Medical, Dental, Vision insurance.
  • STD, LTD, and Life insurance.
  • Paid Sick Leave and PTO.
  • 401(k) match.
Full Job Description
Benefits
  • Low-cost Medical, Dental, Vision insurance
  • STD, LTD, and Life insurance
  • Paid Sick Leave and PTO
  • 401(k) match
  • Compensation: $200,000 annually with bonus potential

Job Summary

The Director of Storage and Systems is to lead the growth of our allied equipment portfolio within the material handling sector. This individual will be responsible for developing and executing sales strategies, managing key supplier relationships, and ensuring our customers have access to a comprehensive suite of products that complement our core systems offerings. The Director of Allied Sales will serve as the primary champion for allied products, working cross-functionally with engineering, project management, and field operations to ensure successful integration and delivery.

Job Type and Schedule: Full-time, exempt

Primary Responsibilities
  • Define and implement a growth strategy for allied sales aligned with company objectives.
  • Identify market opportunities, competitive trends, and emerging technologies to expand our allied product offering.
  • Develop and lead a high-performing sales team focused on allied products.
  • Set and manage sales targets, KPIs, and profitability goals.
  • Drive pipeline development through prospecting, customer outreach, and strategic account management.
  • Establish and maintain strong relationships with allied equipment suppliers, distributors, and technology partners.
  • Negotiate pricing, terms, and programs to maximize competitiveness and margins.
  • Ensure supplier offerings align with our company's quality, reliability, and service standards.
  • Work closely with Systems Sales, Engineering, Operations, and other Welch sales teams to integrate allied products into turnkey solutions.
  • Support proposal development, pricing strategies, and technical solution design.
  • Partner with Marketing to develop product positioning, sales collateral, and training materials.
  • Serve as a subject matter expert and trusted advisor to customers regarding allied equipment solutions.
  • Conduct site visits, presentations, and solution workshops to strengthen customer relationships.
  • Ensure customer satisfaction throughout the sales and delivery cycle
  • Ability to work in a constant state of alertness and safe manner
  • Additional duties as assigned

Requirements
  • Bachelor's degree in Business, Engineering, Supply Chain, or equivalent work experience required
  • 8+ years of experience in material handling, industrial equipment, or related industries with a strong track record of sales leadership
  • Understanding of allied equipment categories such as conveyors, racking, mezzanines, safety equipment, and automation components
  • Proven ability to develop sales strategies, manage teams, and achieve revenue goals
  • Strong negotiation skills and supplier management experience
  • Excellent communication, presentation, and relationship-building skills
  • Willingness to travel as required

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