A rare opportunity to represent one of the country's leading public media corporate sponsorship teams.
KCRW has been part of the cultural fabric of Los Angeles for decades, known for original music discovery, independent journalism, and a level of trust with its audience that few media outlets in the market can claim. It holds a distinct place among Southern California institutions, one that reaches an unusually engaged, culturally influential, and highly educated audience across the region.
Over the past several years, KCRW has moved well beyond broadcast, growing sponsorships across digital, podcasts, events, newsletters, and branded content into an expanding share of total revenue. The next sales leader will inherit this momentum, with the opportunity to build on a strong foundation and accelerate the transition.
What Success Looks Like Here
This rare opportunity to lead KCRW corporate sponsorship team is built for a strategic leader pro who wants to drive revenue for our client and its non-profit mission to move beyond traditional broadcast radio and innovate revenue across digital, podcasts, events, newsletters, and branded content.
Success in this role will be measured by your:
Demonstrate the ability to develop innovative sales programs across KCRW products.
Ability to evaluate market performance and develop a plan to increase activity andmaximize revenue
Nurture talent to build and maintain positive working relationships between station employees and Enginuity colleagues
Proficiency in leading and coaching a team on consulting skills, account development, and Enginuity systems /procedures
A pipeline of mission-driven talent ready to join the team should the need arise
What A Typical Day Might Look Like
You'll help your team develop creative, high-impact multimedia opportunities that provide outstanding results for our public media sponsors. You'll collaborate with other Market Leaders across our organization, learning and sharing insights.
As you work with an established team you'll lead by example as you set the strategy with team members to identify new business categories and close new accounts.
As a natural connector, you'll grow your community and engage with local business owners and C-suite decision-makers to generate leads. You'll engage your curiosity, further develop your media expertise, and use KCRW content, features, digital assets and events to expand sponsor offerings.
Your days are varied, with KCRW serving as your inspiration and soundtrack to your workday.
Are We A Match?
We're looking for someone special - a creative media sales leader with determination and the vision to capitalize to deliver outstanding results for Georgia Public Broadcasting and sponsors. Driven by the shared mission of independent public media, you'll help create sales strategies that deliver win-wins in the market as you inspire and mentor your team to excel.
You have what it takes if you
Are a confident and experienced leader who loves to excel and lead as a role model - exceeding expectations is how you roll!
Have experience as a creative media sales professional, adept at developing integrated multi-media campaigns that produce outstanding results
Are a natural connector with a very strong local and regional network in and around Los Angelas area.
Are both a visionary and a tactician who excels at setting a course for your sales team, coaching and guiding them to reach a common goal - it's what you do!
Personify success by identifying and developing new categories and key accounts and inspire your team through your coaching and enthusiasm.
Oh, and you have to have a clean driving record.
Why You'll Love Working Here
This job will hub-from-home, in-office 2 - 3 days a week for those important connections and meetings. You'll divide your time between the office for meetings, team one-on-ones, and collaboration with time spent in your home office or out and about connecting with the community. While we want you out there networking, use your discretion to complete paperwork or calls from the comfort of your home office, too.
Benefits
Hybrid in office 2-3 days
Health Benefits
Company Paid Life Insurance
Generous PTO
Dental Benefits
Company Paid Identity Theft Protection
Volunteer Time
Vision Benefits
401(k)
Discount Programs
11-National Holidays
Company Paid Disability insurance
$75k - $175k Base Salary plus uncapped incentive and bonus
