Director of Sales - West

Territory Includes: Washington, Oregon, California, Nevada, Arizona, Utah, Idaho, Alaska & Hawaii

• To maximize time with your team, you'll be based within the assigned territory and live near a major commercial airport, allowing for efficient travel throughout the region. This role requires approximately 50% travel, primarily within your assigned territory, with occasional travel for company meetings and events

Position Summary
As the Director of Sales, you will have the opportunity to lead a high-performing regional sales team while shaping the future growth of one of the industry's most respected premium brands. This is a leadership role for someone who is passionate about developing people, building strong customer relationships, and delivering exceptional business results. You will have the autonomy to influence strategy, coach and develop talent, strengthen dealer partnerships, and drive profitable market share growth across your region. Success in this role comes from creating a culture of accountability, collaboration, and continuous improvement, while empowering your team to achieve their full potential. If you are energized by leading from the front, solving complex business challenges, and making a measurable impact on both people and performance, this role offers the opportunity to do exactly that.

What You'll Do
Lead and Develop a High-Performing Team

• Inspire, coach, and develop a team of Territory Sales Managers to achieve their full potential.
• Foster a culture of accountability, collaboration, and continuous improvement through regular coaching and feedback.
• Spend meaningful time in the field alongside your team, providing hands-on coaching and support.
• Recruit, onboard, and develop top sales talent while building a strong leadership pipeline.

Drive Business Growth

• Lead the regional sales strategy to achieve revenue, profitability, and market share objectives.
• Identify growth opportunities across existing customers, new distribution, and strategic market segments.
• Use forecasting, pipeline management, and business analytics to make informed decisions and drive consistent execution.
• Partner with your team to develop and execute territory plans that deliver sustainable results.

Build Strong Customer Partnerships

• Develop trusted relationships with key dealer partners and strategic customers throughout your region.
• Support your team in navigating complex opportunities, negotiations, and high-impact customer engagements.
• Represent Festool at customer meetings, industry events, and regional sales activities.

Collaborate Across the Organization

• Partner with Marketing, Product Management, Customer Experience, Finance, and Operations to deliver an exceptional customer experience.
• Share customer insights that influence product strategy, commercial initiatives, and future growth opportunities.
• Help shape the direction of the North American sales organization by contributing ideas that improve execution and performance.

Lead Through Influence

• Create an environment where people feel empowered to make decisions, solve problems, and continuously improve.
• Communicate clear expectations while recognizing achievements and celebrating team success.
• Lead by example through integrity, professionalism, and a commitment to developing others

Qualifications

Minimum requirements to competently perform the key responsibilities of this job in terms of educational background, work experience, licenses/certifications or other knowledge, skills, and abilities.
Basic Rquirements

• Bachelor's degree in marketing, finance, engineering, or related field
• 7+years' experience in sales, marketing, or similar field
• 3+ years' experience managing and leading a team of direct reports
• Ability to travel up to 50%
• Ability to lift up to 75lb

Preferred Qualifications

• Previous experience working with a dealer distribution network
• High level of proficiency in Microsoft Office Suite
• Previous experience using a CRM system (SAP preferred)
• Highly motivated, self-driven individual with the ability to work without daily guidance
• Strong analytical and problem-solving skills with high attention to detail
• Ability to collaborate in a team-based environment, providing excellent customer service to employees and all stakeholders
• Interpersonal skills, ability to effectively communication both verbally and in writing
• Must be able to meet tight deadlines and targets
• Exhibits awareness of best sales practices and methods

OTHER DUTIES

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits That Support Your Growth and Wellbeing:

- Culture: 2024 Best Places to work recipient and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance and more

- Wellbeing: Comprehensive benefits package including:

• We provide paid holidays that follows statutory and provincial laws
• Generous Vacation / PTO package
• Continuing educational reimbursement benefits upon eligibility
• Health insurance: medical, dental, vision, short/long term disability, optional life insurance available
• RRSP with company match up to 6%
• Company arranged paid corporate volunteer day
• Competitive wages and benefits
• Parental paid leave policy

- Learning & Development: As a company dedicated to employee growth, we offer a wide array of developmental opportunities such as continuing educational reimbursement benefits (upon eligibility), leadership training programs, and wellness initiatives to support personal and professional growth

- Social Impact: Employee-led resource groups including Leadership Advisory Counsil, Festool Fun Committee and Ladies of Festool Team, annual paid volunteer day and several charitable initiatives across the U.S. and globally (e.g., Blankets for Animal Shelters in the Lebanon facility.)