Director of Sales

Town & Country Resort

$110K — $130K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of hotel sales experience in large convention or resort environments.
  • Demonstrated success in leading sales teams and achieving revenue targets.
  • In-depth understanding of various sales channels, including corporate and group sales.
  • Strategic thinker with a focus on both big-picture and detailed planning.
  • Proven ability to mentor and develop team members for success.
  • Exceptional communication and negotiation skills, with a flair for relationship building.
  • Familiarity with hotel sales systems and revenue management concepts.

Responsibilities

  • Lead and motivate the Sales team to achieve revenue goals.
  • Develop competitive sales strategies and ensure execution.
  • Build relationships with key clients across various sectors.
  • Proactively identify and convert new business opportunities.
  • Collaborate with multiple departments to maximize revenue.
  • Participate in client meetings, trade shows, and networking events.
  • Analyze data to inform sales strategy and performance adjustments.

Benefits

  • Opportunity to work in a dynamic, fast-paced resort environment.
  • Access to extensive professional development and coaching.
  • Engagement with a vibrant team passionate about hospitality.
  • Involvement in strategic decision-making at a senior level.
  • Chance to represent a well-known hospitality brand in San Diego.
Full Job Description
Overview

We're looking for a Director of Sales who can sell sunshine, sell San Diego, sell 671 rooms, and somehow keep all of us organized while doing it.

This is not a "sit in an office and wait for the phone to ring" kind of job. We need a relationship-builder, deal-maker, coach, strategist, and professional opportunity-spotter who knows that a great sales team does not just sell rooms-it sells experiences, meetings, memories, and reasons to come back.
What You'll Do
  • Lead the Sales team in achieving and exceeding rooms, group, catering, and overall revenue goals.
  • Develop and execute a sales strategy that keeps the resort competitive, relevant, and busy.
  • Build and maintain relationships with key corporate, association, SMERF, leisure, and group accounts.
  • Prospect relentlessly-but professionally. We like enthusiasm; we do not need anyone showing up at a client's house with a room-night contract.
  • Identify new business opportunities and turn them into actual business.
  • Partner closely with Revenue Management, Marketing, Convention Services, Catering, Reservations, and Operations to maximize revenue and deliver on the promises made during the sales process.
  • Lead, coach, develop, and occasionally lovingly harass the Sales team into reaching their potential.
  • Analyze pace, production, market trends, account performance, and competitive activity and turn all that data into an actual plan.
  • Participate in client appointments, site inspections, tradeshows, sales trips, networking events, and other activities that involve wearing shoes slightly more uncomfortable than necessary.
  • Maintain strong relationships with existing customers while continuously hunting for the next opportunity.
  • Ensure sales strategies support the resort's positioning, guest experience, and financial objectives.
  • Collaborate with senior leadership on annual budgets, forecasts, business plans, and revenue strategies.
  • Represent Town and Country Resort as a passionate ambassador for the property and San Diego.
  • Do whatever it takes to make the sales engine hum-within reason, of course. #towncountrySD


Responsibilities

What We're Looking For
  • Significant hotel sales experience, preferably in a large convention hotel, resort, or complex hospitality environment.
  • Proven success leading a sales team and delivering measurable revenue results.
  • Strong knowledge of group, corporate, association, and/or convention sales.
  • A strategic thinker who can see the big picture without losing the details hiding underneath it.
  • A leader who develops people rather than simply manages them.
  • Exceptional communication, negotiation, presentation, and relationship-building skills.
  • Strong business acumen and the ability to understand the numbers behind the fun.
  • Experience with hotel sales systems, CRM platforms, PMS technology, and revenue-management concepts.
  • The ability to confidently present a $10 million opportunity without blinking.
  • A genuine passion for hospitality and an appreciation for the fact that our clients have approximately 47 other hotels trying to win their business.
Your Superpowers

Relationship Builder: You remember the client's name, their last event, and probably what they ordered for lunch.

Closer: You know the difference between "let me think about it" and "send me the contract."

Coach: Your team gets better because you are their leader.

Strategist: You know when to chase the business, when to walk away, and when to change the game entirely.

Commercially Savvy: You understand that occupancy is nice, but profitable business is nicer.

Calm Under Pressure: Because hotel sales occasionally involves moving mountains before Tuesday.

Qualifications

The Fine Print

This position requires the ability to:
  • Sit, stand, and walk for extended periods.
  • Move throughout a large resort and meeting/convention space.
  • Attend networking events, trade shows, client meetings, and off-site sales activities.
  • Occasionally work evenings, weekends, and holidays based on business needs.
  • Lift and carry materials weighing up to 15 pounds.
  • Bend, reach, stoop, push, pull, and navigate stairs as needed.
  • Communicate effectively in person, by phone, and electronically.
  • Travel as required for sales calls, tradeshows, client visits, and other business activities.

The Bottom Line:
If you are a strategic sales leader who loves winning business, developing people, building relationships, and working in a fast-paced resort environment-and you are not afraid of a little friendly competition-we should talk.

Bring your Rolodex. Bring your strategy. Bring your personality.

We'll bring the palm trees.

Similar Jobs

More Jobs at Town & Country Resort

  • Director of Sales
    $110K — $130K *
    San Diego, CA 92154 (San Diego County)
    Hospitality & Recreation
    In-Person
  • Chef de Cuisine
    $100K — $105K *
    San Diego, CA 92154 (San Diego County)
    Food & Beverages
    In-Person

More Hospitality & Recreation Jobs

Find similar Director of Sales jobs: