Director of Sales

Tharaldson Hospitality

$85K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of hotel sales experience preferred
  • Previous Director of Sales experience preferred but not required for top candidates
  • Experience with major hotel brands like Marriott, Hilton, or Hyatt
  • Knowledge of hotel sales processes and market segmentation
  • Familiarity with brand sales systems and CRM tools
  • Strong networking and communication capabilities
  • Valid driver’s license and ability to travel locally

Responsibilities

  • Develop and execute the annual sales and marketing plan with the General Manager
  • Manage the sales budget and achieve revenue goals
  • Prospect for new business through various outreach methods
  • Build and maintain relationships with corporate and local clients
  • Conduct sales appointments, property tours, and client presentations
  • Analyze market trends and competitor data to find growth opportunities
  • Collaborate with Revenue Management to optimize occupancy and ADR
  • Represent the hotel at networking events and community organizations

Benefits

  • Bonus potential based on performance
  • Opportunity to work closely with hotel leadership
  • Engagement in dynamic networking events
  • Role in shaping the hotel’s revenue strategy
  • Possibility for professional development and training opportunities
Full Job Description
Director of Sales- Fairfield Napa Residence Inn by Marriott

Wage: $85,000-$95,000(Based on Experience) and Bonus Potential!

Position Summary

The Director of Sales is responsible for developing and executing strategic sales initiatives that drive hotel revenue and market share. This individual will cultivate new business, maintain strong client relationships, analyze market trends, and partner closely with hotel leadership to achieve revenue goals.

Essential Job Functions
  • Develop and execute the hotel's annual sales and marketing plan in partnership with the General Manager.
  • Prepare, manage, and monitor the sales budget and revenue goals.
  • Prospect for new business through networking, cold calling, outside sales, and community involvement.
  • Build and maintain relationships with corporate accounts, group clients, and local businesses.
  • Conduct regular sales appointments, property tours, and client presentations.
  • Analyze market trends, competitor activity, STAR reports, and revenue data to identify growth opportunities.
  • Collaborate with Revenue Management to maximize occupancy and ADR.
  • Utilize brand-specific sales systems and CRM tools to track leads, sales activity, and production.
  • Represent the hotel at networking events, trade shows, and community organizations.
  • Provide sales support and training to hotel team members as appropriate.
  • Work closely with Operations to ensure exceptional guest experiences and client satisfaction.
  • Perform other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

What We're Looking For
  • 2+ years of hotel sales experience preferred.
  • Previous Director of Sales experience preferred but not required for highly qualified candidates.
  • Experience with Marriott, Hilton, Hyatt, IHG, Wyndham, or other major hotel brands is preferred.
  • Knowledge of hotel sales processes, revenue management principles, and market segmentation.
  • Experience utilizing brand sales systems, CRM platforms, and Microsoft Office.
  • Proven ability to prospect, develop new business, and maintain long-term client relationships.
  • Strong networking, negotiation, presentation, and communication skills.
  • Self-motivated with excellent organizational and time management abilities.
  • Valid driver's license and reliable transportation.
  • Ability to travel locally for client meetings, networking events, and sales calls.
  • Associate's degree in Hospitality, Business, Marketing, or a related field preferred, or an equivalent combination of education and experience.

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