Director of Sales

Evergreen Fuel and Lubes | A Diesel Direct Affiliate

We are looking for a driven, growth-focused Director of Sales to lead new business development, strengthen customer relationships, and build a high-performing sales team across the region.

This is a hands-on leadership role for someone who thrives on winning new business, expanding share of wallet within existing accounts, developing people, and driving results in a fast-paced growth environment.

Position Summary

The Director of Sales will be responsible for leading business development and sales performance throughout the Pacific Northwest. This individual will play a critical role in expanding Evergreen's market presence, driving revenue growth, and helping scale the organization during an exciting period of expansion.

The ideal candidate brings strong B2B sales leadership experience, a hunter mindset, and the ability to build lasting customer partnerships while leading and motivating a sales team.

Key Responsibilities

Revenue Growth & Business Development

• Drive aggressive new customer acquisition and regional revenue growth
• Expand business within existing accounts through cross-selling and relationship development
• Develop and execute sales strategies to exceed volume, revenue, and margin goals
• Own the full sales cycle from prospecting and discovery through negotiation and close
• Build relationships with key decision makers across transportation, construction, industrial, marine, and commercial fleet customers
• Identify market opportunities and competitive advantages to accelerate growth

Leadership & Team Development

• Recruit, lead, coach, and develop Sales Representatives
• Establish a culture of accountability, urgency, professionalism, and performance
• Conduct pipeline reviews, ride-alongs, and ongoing sales coaching
• Support team development through mentorship and hands-on leadership

Customer Experience & Sales Operations

• Partner closely with Operations to ensure exceptional customer service and retention
• Maintain accurate CRM activity, forecasting, pipeline management, and sales reporting
• Collaborate with leadership on pricing strategies, market trends, and growth initiatives
• Provide customer and market feedback to help strengthen Evergreen's value proposition

Qualifications

• 5+ years of success in B2B consultative or solution-based sales
• 3+ years of sales leadership or sales management experience
• Experience in fuel, lubricants, transportation, logistics, industrial services, construction, fleet services, or related industries preferred
• Proven track record in:
  • New business development
  • Revenue growth
  • Customer retention
  • Team leadership
  • Territory expansion
• Strong communication, negotiation, and relationship-building skills
• Highly motivated, competitive, and results-driven mindset
• Experience using CRM systems and sales forecasting tools
• Ability to travel throughout the assigned region

Why Join Evergreen?

• High-growth opportunity with significant career upside
• Entrepreneurial, performance-driven culture
• Backed by the strength and infrastructure of Diesel Direct
• Opportunity to help build and shape a growing regional sales organization
• Competitive compensation package including salary, commission, and performance bonuses
• Car allowance, gas card, and comprehensive benefits package

Join Our Team

If you are a sales leader who is energized by growth, customer relationships, team development, and building something meaningful, we want to hear from you.

Come grow with Evergreen Fuel and Lubes.

Job Type: Full-time

Location: Pacific Northwest / Regional Travel Required

Work Location: Field-Based / On the Road