Sunrise Senior Living, Inc

Director of Sales

Sunrise Senior Living, Inc$80K — $107K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven sales and marketing success in a leadership role
  • Strong negotiation and relationship-building skills
  • Proficiency with CRM tools and Microsoft Office
  • Goal-driven and able to work independently
  • Flexibility for evening and weekend work

Responsibilities

  • Lead the development of sales and marketing strategies
  • Analyze market trends to create effective Sales & Marketing Plans
  • Build and manage referral networks for consistent lead generation
  • Advance prospects through the sales funnel utilizing CRM tools
  • Conduct regular sales strategy meetings with the Executive Director
  • Meet or exceed occupancy and revenue targets
  • Deliver professional presentations to referral partners

Benefits

  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistant Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • Flexible pay options with myFlexPay
  • Tuition Reimbursement and continuing education support
  • Performance-based discretionary bonuses may be available
Full Job Description
As Director of Sales (DOS), you lead the marketing and sales strategy for your community-driving occupancy, revenue, and long-term growth.

What You'll Do:

Lead Sales Strategy
• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth
• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development
• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience
• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership
• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We're Looking For:
• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector - Help Families Find the Right Community for Their Loved Ones
Senior Living Sales Counselor | Senior Living Advisor | Community Sales
Pay Range:
38.55 - 51.50

We also offer benefits and other compensation that include:
  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistant Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • myFlexPay offered to get paid within hours of a shift
  • Tuition Reimbursement
  • In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
  • Some benefits have eligibility requirements

About Sunrise Senior Living, Inc

Sunrise Senior Living, Inc. is a provider of senior living services. The Company's senior living services are provided through its portfolio of senior living communities located in the United States, Canada and the United Kingdom. The Company offers a range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. The Company operates through two segments: Sunrise and Gracewell. The Sunrise segment includes the Company's communities in the United States and Canada, excluding management services. The Gracewell segment includes the Company's communities in the United Kingdom. The Company offers a range of senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services.
Learn more about Sunrise Senior Living, Inc
Size
32,000 employees
Industry
Founded
1981

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