Aston Gardens at Sun City Center and Aston Gardens at The Courtyards are now hiring a dynamic Director of Sales to lead our sales efforts and help future residents find the lifestyle they deserve.Location: Sun City Center, FL
Compensation: $60,000 Base + Commissions = $130K+ Earning Opportunity
Your Role: Director of SalesAs the Director of Sales (DOS), you'll lead the sales function for both Aston Gardens communities-connecting with prospective residents, guiding them through their decision-making journey, and driving occupancy results. Your goal is to build lasting relationships, convert inquiries to move-ins, and help ensure our communities remain thriving, welcoming environments. Your work will be measured through sales conversions, occupancy goals, net revenue, and the overall move-in experience.
What You'll DoSales Leadership- Engage leads across multiple channels (advertising, referrals, events, digital) and guide them through the sales process
- Execute all aspects of our Sales Playbook, including discovery, objection handling, and closing techniques
- Build meaningful relationships with prospective residents and families to support informed decision-making
- Track and report on sales activities, leads, conversions, and move-ins using the CRM system
- Collaborate with the Executive Director and marketing teams to refine community-specific outreach strategies
- Conduct regular walk-throughs to ensure the tour path and model units are guest-ready
- Plan and host sales events designed to attract and convert prospects
- Participate in weekly sales and strategy meetings with the Executive Director
Market Conditions & Strategy- Conduct quarterly competitive market research and maintain accurate records in our analysis tools
- Monitor new and existing competitors, identify opportunities and threats, and recommend strategies to leadership
- Develop and maintain general market analysis tools to track prospective residents and referral sources
- Demonstrate a deep understanding of the senior living landscape and local market dynamics
Revenue Optimization- Meet or exceed monthly sales and occupancy goals
- Leverage tools like pricing strategy, incentives, and inventory control to drive revenue
- Analyze key sales metrics and provide strategic recommendations to improve NOI
- Offer expert guidance to internal teams and prospective residents throughout the decision-making process
External Business Development- Build and maintain a strong network of non-paid referral sources
- Lead monthly presentations to local professionals and referral partners
- Host referral development meetings with leadership to align outreach efforts across departments
- Document all networking and outreach activity in the CRM
Resident Move-In Coordination- Guide residents and families through the move-in packet and pre-move process
- Coordinate assessments with the clinical team
- Oversee the move-in process to ensure smooth transitions
- Ensure all documentation is completed and regulatory requirements are met prior to lease signing
- Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure full file readiness
Leadership & Development- Participate in community leadership meetings and company functions
- Stay informed on industry trends through ongoing training and professional development
- Represent the community with professionalism and passion at all times
- Take initiative in supporting company-wide goals and cross-functional teamwork
What You Bring- Bachelor's degree in Marketing, Business, Public Relations, or a related field (preferred)
- Minimum of 2 years of sales or marketing experience in senior living (preferred)
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- CRM experience, including lead tracking and activity management
- Strong interpersonal, communication, and organizational skills
Why Join Us?- Full benefits package available (medical, dental, vision, PTO, 401k, and more)
- Work in a purpose-driven, resident-first environment
- Be part of a collaborative and supportive leadership team
- Make a lasting impact in the lives of residents and families
Benefits You'll Enjoy:We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.
JOB CODE: 1008965 
